A couple years back, Stanford performed a large study to determine how people evaluate a website’s credibility. Take a look below and see different factors influence your website visitors.
(Categories with less than 3% incidence are not in this table.)
(of 2,440 comments)
(addressing specific credibility issue)
|7.||14.1%||Name Recognition and Reputation|
|11.||8.8%||Identity of Site Operator|
|14.||4.6%||Past Experience with Site|
|16.||3.6%||Performance on Test by User|
Just the look of the site made up 46.1% of the comments! The next closest was over 10% away. This is a dead giveaway that sites like craigslist are the exception to the rule, not the rule.
Your website really does need to show your best side. Not just because a web designer tells you so, but because the research shows that it really does make a difference.