According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.
What do you get by having a business Instagram account?
With Insights, you can see the demographics of the people who are following you and keep track of the performance of your posts. You can also find out which posts are the most popular, and learn the number of users who have clicked through to your website from your Instagram profile.
You’ll have to have a business account to access Insights. In order to create a business Instagram account, you’ll need to be an admin of the Facebook page of your company. (I know, it’s not completely intuitive.) You can read about our experience setting up our account.
When you see that a post is really popular, you can promote it to reach people who aren’t currently following you!
The two current call-to-action options for promoted posts invite people to either visit your website or call/visit your business. You can set the budget for the promotion, and even a $5 promotion can help you reach significantly more users.
Your profile as a business has additional features, including a contact button where people can get directions, call, or email you. Your website and address are also prominently displayed—so it’s important to make sure all that information is accurate!
Honestly, Instagram may or may not be the right fit for your business or nonprofit. But if you’ve decided that it is a place where you can find your target audience, then using Instagram’s features for business accounts is a great way to get more mileage out of this platform.