Okay, okay, I can see you rolling your eyes already. Maybe you aren’t hiding your contact information on your website, but do you have it in multiple places? Are people calling your office from your website, or are they surprised to hear you have a website?
Can prospects find you from what’s on your website?
You might want to be subtle about other things, but keeping your company’s contact information under wraps won’t do you any good. Why do people do it? It’s usually not on purpose. But you probably know your company’s contact information like the back of your hand, so it’s easy to overlook it when you’re creating a website.
The problem with that? It makes it very difficult for people to get in touch with you from your website. If you’re using your website for lead generation, you can imagine why that would be a problem.
Lucky for you, we know a few ways to make sure people are able to contact you from your website. It all boils down to having your contact information in the right places.
Where should you have your contact information?
- Every page
- Contact page
- Staff page (optional)
Sound like a lot? Don’t worry. Done right, it won’t be intimidating to your audience—but it will make it easier for them to get in touch with you.
You can put your basic contact information in a sidebar, on the top of your page, or on the bottom—whatever floats your boat. Just be consistent. For this version of your contact information, you should only include the basics: physical address, main phone number, and a primary email address.
That way, it won’t clutter up your site. But people can find you if they want to, no matter what page of your site they’re on.
You can put more detailed information on your Contact page. And yes, you should probably have a Contact page even if you already have contact information on every other page of your website.
Why? Well, some people will set out to find a Contact page if they want to get in touch with you. Since it’s a pretty standard page for most company and nonprofit websites, they might lose a bit of the trust you’ve built with them if they’re looking for one and can’t find it.
The other reason to have a dedicated Contact page is to include information you wouldn’t put on every page of your website. You could include a fax number, a map to your office, or even links to your social media platforms!
This one is entirely optional, but if you know clients or prospects will need to get in touch with different members of your team, it can be a helpful page to have. Bonus: if you include pictures of your staff members along with their names and contact information, that can continue to build trust with your audience.
Make sure you link to the Staff page (if you have one) from your Contact page to make sure people can find what they’re looking for.
No matter how you display your contact information on your website, it’s very important to make sure the information is always up-to-date! Ever searched for a store or restaurant online, but when you tried to call them, the number was out of service? My first instinct is always that they must be out of business. Don’t let that happen to you!
Keep your contact information easily accessible and keep it accurate. That way, your website can serve as a tool to drive people to call or visit your organization.