Awesome Articles by Will Eifert

3 common SEO writing mistakes

SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.

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Long content vs. short content

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

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How to get more business with LinkedIn

LinkedIn is a hidden gem for people who want to grow their sales / business. There is a universal truth in business – people do business with people they know, like, trust, and value. LinkedIn, used properly, allows you to find prospects more quickly and shorten sales cycles greatly by using this mindset.
Let’s look at a specific method of using LinkedIn to get more business.

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How to avoid spammy SEO

Since the dawn of Search Engine Optimization, people have been searching for new ways to optimize and rank for as many keywords as possible. Unfortunately, that can lead to a couple major problems.

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Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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Are you willing to give your audience your time?

One of the great benefits of technology is that it often makes existing tasks easier to accomplish. That’s also one of the downsides of technology. When it comes to something like social media, it’s incredibly easy to put your online marketing on full auto-pilot. But for businesses to get the full benefit of their online marketing, they have to be willing to invest a little time in parallel to all the automation.

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Three reasons your business doesn’t need a mobile app

Smartphone applications can be powerful tools for engaging customers and building loyalty. But, if executed poorly, they can also do a lot of damage to your brand and turn previously passionate fans away from your business. Will you be throwing your money away?

I get a lot of questions from small business owners as to whether or not they should be working on a mobile app to market their business instead of investing in traditional or online marketing. Ninety-nine percent of the time, the answer is “no.”

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Marketing in the right time and place

Things are coming together. Your ideal customers are coming to you in droves and business is booming.You’ve worked hard to figure out a marketing strategy that works for your business.

You could sit back and relax – leaving things just the way they are – content with “good.” Or you could sprint towards the finish line and go for “great.”

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Are you scaring customers away with stress and confusion?

You’ve pegged down an ideal customer. You’ve built a marketing platform that appeals to their emotions. Visitors are staying longer at your website, but sales still aren’t what you want them to be.

What’s wrong? Your potential customers are probably confused and, as the marketing adage goes, “The confused mind buys nothing.”

The next step in working through the marketing exercise of “Who? Why? What? How? When? & Where?” is answering “What?” and “How?”

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Are you giving your customers a reason to care about you?

Have you ever been frustrated with how potential customers react to your marketing? Maybe they went to your website, stayed for a few seconds, and then clicked away.

You poured all that time and money into creating something you were proud of… and **thud** it falls flat the second you set it out into the world.

Working through the marketing exercise of “Who? Why? What? How? When? & Where?” you may have stumbled with “Why?” – you may have not given your potential customers a reason to care.

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