Author Archive for Holly Kosec

How to build your Pinterest showcase

Love Pinterest? Hey, me too! Of course, being a designer, I’m going to be partial to any visual social media platform. But if you run a business account on Pinterest, there’s a cool feature you may want to test out.

Read More

The 2016 T&S survey results

We recently sent out a survey to our newsletter subscribers—in fact, you might call it our 2016 Email Newsletter Subscriber Survey. (We do.) Our goal was to learn what our audience (that’s you!) wants more of from us in the future. But instead of…

Read More

LinkedIn’s new Company Pages

LinkedIn is important for many businesses and nonprofits, so when I found out that LinkedIn was overhauling their Company Pages yet again, I was cautiously optimistic. There’s always room for improvement, but…

Read More

Four Instagram best practices

Recently, I attended a webinar that covered some of the best practices in Instagram based on popular posts. The examples were from a bunch of different kinds of users and in all kinds of industries—although food was a pretty common theme, of course.

Read More

The right image size for social media

Okay, I know I’m biased as a graphic designer, but sharing images on social media is a really important part of a social media plan. And there’s plenty of objective proof!

Read More

Can’t see changes to your website?

Have you ever made changes to your website and notified your coworkers, only to find that they couldn’t see your changes? You could see them on your computer, but when your coworker pulled up your organization’s website, your changes weren’t there!

Read More

Does your website annoy people?

No business builds a website designed to annoy visitors. You’d be surprised at how often that’s what ends up happening, though.
Or maybe you’re not surprised—because you can think of a couple examples of frustrating websites right off the top of your head.

Read More

What’s your plan?

Have you ever been frustrated because you know that social media could be helpful for your organization, but so far it hasn’t been as helpful as you’d like? Maybe you’ve started using it and it feels like a big waste of time. Or maybe you haven’t done anything at all, because you’re too overwhelmed.
Most people tend to fall into one of three groups when it comes to social media.

Read More

3 ways to make your logo more versatile

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often, companies struggle to transfer their logo to different mediums. That’s pretty normal. But with a few…

Read More

Separate your domain name from your hosting?

It may be initially more convenient for you to get your email, website hosting, and domain name from the same provider. People often do. But it might actually make things more complicated for you later on. And you really don’t have to have a one-stop-shop for your email, domain name, and website hosting. Here’s some…

Read More