Awesome Articles by Lauren Rogers

Better headlines without a journalism degree

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Be a MailChamp, not a MailChump!

We love MailChimp here at T&S. But if you don’t use it super often like we do, it’s possible you can make a mistake that leaves you with egg on your face.
Since we send dozens of email campaigns with MailChimp every month, we’ve learned some best practices. After all, we’re not perfect either!

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Get ready for the BONUS BLOGS!

Did you read that title in a monster truck announcer voice? Because I wrote it in one. But that’s weird…

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Instagram’s business functionality

According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.

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Staff reactions to our 2016 survey

Last week, we released an infographic sharing what we learned in our 2016 Email Newsletter Subscriber Survey. Now, of course Holly did a great job with the infographic. But if you…

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Five nonprofit social media best practices

If you’re responsible for the social media at your nonprofit organization, chances are good that it’s one of many important tasks on your plate!

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Grow your Twitter audience with #FollowFriday

You’ve spent time cultivating meaningful relationships within your networks. And as long as you aren’t rude or spammy about it, it makes sense to ask for their help in building up your audience online. Here’s one specific way…

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Sharing company culture through Instagram

We often tell people that they probably don’t need to be on every social media platform possible, and we do practice what we preach! Up until recently, we hadn’t been using Instagram as an organization. It just didn’t seem to be one of the platforms where we’d get the most bang for our buck.

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3 ideas for smarter newsletters

If you’re just starting out with email newsletters, it can be a challenge to know whether or not you’re doing things the right way.
If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. They can make your newsletter (and you) look even smarter!

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A content curation system for adding value

When people think about posting content consistently online, there’s two extremes: either they don’t think they have enough to say, or they see it as an opportunity to share all the great things about their business, all the time.

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