Getting started with online video

Video marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.

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3 ideas for smarter newsletters

If you’re just starting out with email newsletters, it can be a challenge to know whether or not you’re doing things the right way.
If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. They can make your newsletter (and you) look even smarter!

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Can’t see changes to your website?

Have you ever made changes to your website and notified your coworkers, only to find that they couldn’t see your changes? You could see them on your computer, but when your coworker pulled up your organization’s website, your changes weren’t there!

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Is an email segment or an email list the right choice?

We’re big MailChimp fans at T&S, so we tend to use the same language they use. As they define it in the MailChimp glossary, a list is “a collection of subscribers who have opted-in to receive correspondence from you or your organization.”
A segment, however is a subset of that list. MailChimp defines it as, “a section of your list that includes only those subscribers who share common field information.”

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A content curation system for adding value

When people think about posting content consistently online, there’s two extremes: either they don’t think they have enough to say, or they see it as an opportunity to share all the great things about their business, all the time.

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Synchronizing your times

If you schedule things across more than one platform, it’s important to make sure that your time zones are accurate.
They need to all be the same across the board, and you need to make sure the time zone reflects where you are.
It sounds elementary, but it’s important to check! If you have a blog post scheduled to publish at 10 AM, and a social media update linking to that blog goes out at 8 AM that day, that link won’t work for two hours. Which could be pretty awkward.

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The real investment for a website

There are two main investments for a website: an upfront investment and an ongoing investment. It’s a little like buying a car—sure, there’s the price of the car, but there’s also an investment for gas, insurance, and repairs down the road.
I recently spoke with someone who wanted to purchase a website. She was comparing her options, and it turned out I was the provider she trusted the most out of the people she talked to.

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Does your website annoy people?

No business builds a website designed to annoy visitors. You’d be surprised at how often that’s what ends up happening, though.
Or maybe you’re not surprised—because you can think of a couple examples of frustrating websites right off the top of your head.

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How to use Hootsuite’s new Analytics features

It’s no secret: here at T&S, we think Hootsuite is an awesome tool for scheduling social media ahead of time. But there’s a lot more you can do with it than that! You can check past social media updates, use Streams to compare several social media feeds at once, and even find new followers in the Contacts page.

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Being overly promotional can backfire

Sometimes you’ll see them on social media—people who just can’t stop talking about their business or product. They’re always pushing their business, products, or services.
It happens a lot. You can probably even think of some time pretty recently that you’ve seen it happen on social media!

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