Being overly promotional can backfire

Sometimes you’ll see them on social media—people who just can’t stop talking about their business or product. They’re always pushing their business, products, or services.
It happens a lot. You can probably even think of some time pretty recently that you’ve seen it happen on social media!

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Facebook’s new Pages layout

It isn’t out for everyone yet (somewhat ironically, it hasn’t rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let’s take a look at the differences, then see what the T&S staff thinks.

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What’s your plan?

Have you ever been frustrated because you know that social media could be helpful for your organization, but so far it hasn’t been as helpful as you’d like? Maybe you’ve started using it and it feels like a big waste of time. Or maybe you haven’t done anything at all, because you’re too overwhelmed.
Most people tend to fall into one of three groups when it comes to social media.

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Don’t miss out on a wider audience

When people think of online marketing, having a website is usually what they think of as the bare minimum—the one thing they have to have.
But in some cases, having an email newsletter is as beneficial as having a website. It might even be a better choice for some organizations.
So what makes an email newsletter so powerful? There are four distinct benefits that an email newsletter has over other online marketing platforms.

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Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.

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What is local SEO?

Have you ever searched for “coffee Edmond” instead of just “coffee” on your phone or computer? Then you’ve made use of local SEO! MOZ estimates that there are seven billion unique local Google searches each month in the United States, which includes more than half of all Google searches on mobile phones. Sure, local SEO…

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How to create a great LinkedIn post

LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length posts. You’ve probably even seen some of your connections sharing posts from their LinkedIn account. Sharing a post is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not…

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When do you need a professional social media account?

You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account? Whether you’re a nonprofit or a business, there are a few platforms where you’ll need to create a separate account for…

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Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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