Instagram’s business functionality

According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.

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The idiot’s guide to planning your online marketing

Just kidding, you’re not an idiot. But this is a very simple guide to planning your online marketing.
Planning doesn’t come easy to everyone. Left to my own devices, I tend to take a ready, fire, aim approach. I have to work hard to actually plan!

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How to build your Pinterest showcase

Love Pinterest? Hey, me too! Of course, being a designer, I’m going to be partial to any visual social media platform. But if you run a business account on Pinterest, there’s a cool feature you may want to test out.

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Staff reactions to our 2016 survey

Last week, we released an infographic sharing what we learned in our 2016 Email Newsletter Subscriber Survey. Now, of course Holly did a great job with the infographic. But if you…

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The 2016 T&S survey results

We recently sent out a survey to our newsletter subscribers—in fact, you might call it our 2016 Email Newsletter Subscriber Survey. (We do.) Our goal was to learn what our audience (that’s you!) wants more of from us in the future. But instead of…

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LinkedIn’s new Company Pages

LinkedIn is important for many businesses and nonprofits, so when I found out that LinkedIn was overhauling their Company Pages yet again, I was cautiously optimistic. There’s always room for improvement, but…

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LinkedIn’s new admin experience

Do you manage a Company Page on LinkedIn? If so, you may have recently seen a pop-up when visiting your Page. It said, “We’ve listened to your feedback and redesigned your Company Page. Access the new admin experience.” What this means…

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Digital marketing books for 2017

Let’s face it. Even though it’s very much an online world, there are those who still like to learn by reading a book. I read most of my books on my Kindle app on my iPad (instant gratification, anyone?), but physical books have their place as well.

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Five nonprofit social media best practices

If you’re responsible for the social media at your nonprofit organization, chances are good that it’s one of many important tasks on your plate!

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Google AdWords 101

When you search for something on Google, have you noticed that the first few results have a little green icon that says “ad” on them? Those search results are the product of paid advertising through AdWords.

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