Blog

Best practices for your homepage video

One type of video we do fairly often here at T&S is a 60-second commercial of sorts for the main page on our clients’ websites. Of course, it doesn’t have to be exactly 60 seconds—ours isn’t—but it does need to be fairly short.

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Where can you use hashtags?

If you want to start using hashtags, you’ve probably noticed it can be a bit confusing at first. Which social media websites support them? And are people actually using them on all those sites?

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A one-page website without WordPress

A website without WordPress? Sounds like heresy! We’re huge fans of WordPress here at T&S, but even we know it isn’t always the answer.

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Pinterest vs. Instagram vs. Snapchat

I love visual social media. It should be no surprise, then, that I have accounts on Pinterest, Instagram, and Snapchat.

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How to generate (qualified) leads with online video

Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!

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Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Logo design process

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

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Instant messaging on LinkedIn

Recently, LinkedIn made some pretty major changes to how messages can work on their platform. Among other things, they added some features that let messages function more like instant messaging, similar to Facebook.

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Create a video strategy to further your business goals

You can waste a lot of time and energy with online marketing if you’re just doing something because you’re “supposed to.”

Online video is no different! And because it’s a pretty trendy type of content right now, it can be easy to get swept up in thinking that because “everyone else” is doing it, that you should too.

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Should your video be on Facebook or YouTube?

Facebook and YouTube are two of biggest platforms you can use to share your organization’s videos online. (Read about some of the others here.)

But you’ll have different results with your videos depending on whether you upload them to Facebook or YouTube.

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