Archive for blogging

Blogging can be used as part of your digital marketing plan, if that makes sense for you. Check these articles out for better blogging strategy.

Better headlines without a journalism degree

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Treat your blog articles like movies

So you’ve been blogging for a while, sinking a lot of effort into writing helpful articles for your target market. Would you like to get more mileage out of them? You can!
I’m a big movie fan. And just like blog articles, movies are pieces of content. Let’s assume a lot more resources are sunk into the average movie than into the average blog article. But bear with me for a moment.

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Business blogging: pros and cons

Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.

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How to pick your blog topic

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Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

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Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?

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30 must-read online marketing blogs

One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.

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Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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OOMPHcast #17: Melissa Richey – Rebranding, blogging, and stories

For episode seventeen, my guest was Melissa Richey, Marketing Coordinator at The Children’s Center Rehabilitation Hospital. Melissa shared the rebranding process they went through, the blogging strategy they use, and how they market online by sharing stories.

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Online marketing book and consultation giveaway

When talking to people about utilizing blogs and social media for their business or nonprofit, I frequently hear, “I know I should be doing it, but have no clue what I’d write about.” If that sounds familiar, you’re not alone!

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