Archive for blogging

Blogging can be used as part of your digital marketing plan, if that makes sense for you. Check these articles out for better blogging strategy.

The simple way to get on Google

As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.

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Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Better headlines without a journalism degree

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Treat your blog articles like movies

So you’ve been blogging for a while, sinking a lot of effort into writing helpful articles for your target market. Would you like to get more mileage out of them? You can!
I’m a big movie fan. And just like blog articles, movies are pieces of content. Let’s assume a lot more resources are sunk into the average movie than into the average blog article. But bear with me for a moment.

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Business blogging: pros and cons

Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.

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How to pick your blog topic

If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…

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Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

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Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?

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30 must-read online marketing blogs

One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.

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Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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