Archive for blogging

Business blogging: pros and cons

Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.

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How to pick your blog topic

If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging…

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Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

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Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?

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30 must-read online marketing blogs

One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.

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Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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Online marketing book and consultation giveaway

When talking to people about utilizing blogs and social media for their business or nonprofit, I frequently hear, “I know I should be doing it, but have no clue what I’d write about.” If that sounds familiar, you’re not alone!

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Blogging to demonstrate expertise

People do business with those they know, like, trust, and value. A huge part of that is trust. People trust you in part when you establish yourself as an expert before they even meet you. So how can a blog help you establish that expertise?

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7 best practices to build your audience online

Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.

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10 signs you need a new website

So you have a website for your organization, and you like it pretty well. You’re online, and it seems to get the job done. But how do you know whether or not your website could benefit from a facelift? Is it worth the time, effort, and investment to travel down that road?

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