Archive for branding

Branding is more than just a pretty look. It should be strategic! Here are some articles we wrote to help you be a better brander! Or something like that…

Logo design process

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

Read More

3 ways to make your logo more versatile

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…

Read More

Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

Read More

4 social media graphics mistakes

Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.

Read More

The risk with social media brand inconsistency

Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.

Read More

24 Facebook cover photo examples

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

Read More

OOMPHcast #17: Melissa Richey – Rebranding, blogging, and stories

For episode seventeen, my guest was Melissa Richey, Marketing Coordinator at The Children’s Center Rehabilitation Hospital. Melissa shared the rebranding process they went through, the blogging strategy they use, and how they market online by sharing stories.

Read More

How to win rabid fans by creating content people hate

Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone.

Read More

The Whole Point – Value

Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do business with you.

Read More

The Whole Point – Trust

When marketing online, you want people to Know, Like, Trust, and Value you. One of the more challenging aspects of that is getting people to trust you. So how do you do that? Getting people to Trust you requires that you Show Integrity. Let’s look at a few ways to visibly demonstrate integrity online.

Read More