Archive for branding

Branding is more than just a pretty look. It should be strategic! Here are some articles we wrote to help you be a better brander! Or something like that…

3 ways to make your logo more versatile

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Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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4 social media graphics mistakes

Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.

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The risk with social media brand inconsistency

Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.

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24 Facebook cover photo examples

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

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OOMPHcast #17: Melissa Richey – Rebranding, blogging, and stories

For episode seventeen, my guest was Melissa Richey, Marketing Coordinator at The Children’s Center Rehabilitation Hospital. Melissa shared the rebranding process they went through, the blogging strategy they use, and how they market online by sharing stories.

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How to win rabid fans by creating content people hate

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The Whole Point – Value

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The Whole Point – Trust

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Who Cares About Branding?

A company’s branding is formed by a combination of the company’s name, culture, logo, and other design elements. Branding is responsible for sending out a cohesive message and feeling that defines your company to your customers. So who cares? Let’s take a look at the effects inconsistent branding can have, and why you should care.

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