Archive for branding

3 ways to make your logo more versatile

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often, companies struggle to transfer their logo to different mediums. That’s pretty normal. But with a few…

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Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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4 social media graphics mistakes

Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.

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The risk with social media brand inconsistency

Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.

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24 Facebook cover photo examples

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

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How to win rabid fans by creating content people hate

Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone. They end up using boring logos and publishing content that no one cares about. It has no character,…

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The Whole Point – Value

Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do…

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The Whole Point – Trust

When marketing online, you want people to Know, Like, Trust, and Value you. One of the more challenging aspects of that is getting people to trust you. So how do you do that? Getting people to Trust you requires that you Show Integrity. Let’s look at a few ways to visibly demonstrate integrity online. One…

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Who Cares About Branding?

A company’s branding is formed by a combination of the company’s name, culture, logo, and other design elements. Branding is responsible for sending out a cohesive message and feeling that defines your company to your customers. So who cares? Let’s take a look at the effects inconsistent branding can have, and why you should care.

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How to Choose the Right Colors for Your Brand

One of the main components of a company’s brand are the colors. If your company is just starting out, or you’re looking to breathe some new life into your brand, there are a few things you should keep in mind as you’re deciding which direction to go.

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