Archive for branding – Page 2

Branding is more than just a pretty look. It should be strategic! Here are some articles we wrote to help you be a better brander! Or something like that…

Who Cares About Branding?

A company’s branding is formed by a combination of the company’s name, culture, logo, and other design elements. Branding is responsible for sending out a cohesive message and feeling that defines your company to your customers. So who cares? Let’s take a look at the effects inconsistent branding can have, and why you should care.

Read More

How to Choose the Right Colors for Your Brand

One of the main components of a company’s brand are the colors. If your company is just starting out, or you’re looking to breathe some new life into your brand, there are a few things you should keep in mind as you’re deciding which direction to go.

Read More

4 Steps to a Good Logo

Every business has a logo, or should. It’s the identifying symbol of your entire company. If you get this wrong, the reputation of your company could be at stake. So how can you make sure your logo isn’t sending all the wrong signals? Here are four steps to follow in your logo-making journey.

Read More

Logo Design: Vector vs. Bitmap

Read More

Favicons explained

Read More