Archive for design

3 ways to make your logo more versatile

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often, companies struggle to transfer their logo to different mediums. That’s pretty normal. But with a few…

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9 tips for a super email newsletter

An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.

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3 website redesign tips

Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again. The question I get time and time again is, “What should I consider when redesigning my website?”

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10 tips for your social media graphics

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

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Elements of a great YouTube thumbnail

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

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24 Facebook cover photo examples

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

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Does your business card stand out?

When clients come to us for a new business card design for their business, they often have the same request. They want to stand out from the pack, with a card that is unique and effective. That’s a simple enough request, but in order to know how to stand out from the pack, we must first know what kinds of cards are a part of the pack.

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Your new favorite typography tool: Wordmark.it

Picking out the right font for a project can be a difficult task, and if you have as many fonts as I do on your computer, it can also be very time-consuming. That’s where my new favorite typography tool, wordmark.it, comes in handy.

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An inside look at a designer’s toolbox

In celebration of Tim’s upcoming book, Blog A Week, I’ve decided it would probably be a good idea to put it to the test. It can sometimes be tough to find a good topic to write about, and this book can help you think of some out-of-the-box ideas. That’s where I got the idea to write about my “toolbox”, or things that I use every day as a designer, and why I love to use them.

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15 Stock Photo Resources

Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.

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