Archive for Facebook

Facebook’s new Pages layout

It isn’t out for everyone yet (somewhat ironically, it hasn’t rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let’s take a look at the differences, then see what the T&S staff thinks.

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Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.

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When do you need a professional social media account?

You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account? Whether you’re a nonprofit or a business, there are a few platforms where you’ll need to create a separate account for…

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Creating quality Facebook content

Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…

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Your church should be on Facebook

Facebook is a valuable way to connect people to each other. Used well, it can help a church connect members with each other and with the leadership. Churches are sometimes wary of using Facebook and promoting it among their members, though.

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How to be annoying on Facebook

As someone who does online marketing (and as a human being!) I’ve developed some strong opinions about social media—especially Facebook. There are a lot of great uses for the website. But there are a lot of super annoying ways to use it as well. Here’s a list of annoying things on Facebook that everyone needs…

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How to build your social media recipe

Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

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10 tips for your social media graphics

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

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Use MailChimp Social Cards to increase shareability

If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.

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How to make your website social

If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?

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