Archive for Facebook

Don’t you like Facebook? You do? We do too! But using it strategically for your organization (business or nonprofit) is different than using it for fun. Check out our free advice on the topic!

Facebook’s call-to-action button, optimized for mobile

Facebook has been rolling out some updates to Pages to make them more mobile-friendly. Their recent update to the call-to-action button means you have more options of where that button sends your prospects. It’s now possible for them to book appointments, buy tickets, start an order, or get a quote.

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Facebook’s new Pages layout

It isn’t out for everyone yet (somewhat ironically, it hasn’t rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let’s take a look at the differences, then see what the T&S staff thinks.

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Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.

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When do you need a professional social media account?

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Creating quality Facebook content

Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…

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Your church should be on Facebook

Facebook is a valuable way to connect people to each other. Used well, it can help a church connect members with each other and with the leadership. Churches are sometimes wary of using Facebook and promoting it among their members, though.

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How to be annoying on Facebook

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How to build your social media recipe

Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

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10 tips for your social media graphics

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

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Use MailChimp Social Cards to increase shareability

If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.

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