Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
Don’t you like Facebook? You do? We do too! But using it strategically for your organization (business or nonprofit) is different than using it for fun. Check out our free advice on the topic!
If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.
Even though Facebook is limiting how much of your audience sees any given message, it’s often still the best choice for an organization to reach their target market. Many online marketers say that Facebook is a must for every organization, although I don’t think I would go that far. The single quickest way to build your audience on Facebook is simple.
For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.
It can be difficult to determine where you should display your photos online. A good first step is to review the different options that are out there. While this is certainly not a complete list, here are some of the more popular places to display and share your photos online.
For episode sixteen, my guest was Casey Cornett, social media director at VI Marketing and Branding. Casey shared why Facebook is the best social media platform for targeted paid advertising, which three social networks should be given priority, and how LinkedIn should be viewed differently than other social networks.
Terrell Sanders, founder and president of Main Street Enterprises, was my guest for our thirteenth episode. Terrell shared why church staff should use their personal accounts on Facebook, how targeting specific audiences on Facebook can be done, and some common concerns churches have about getting on social media.