I love visual social media. It should be no surprise, then, that I have accounts on Pinterest, Instagram, and Snapchat.
Graphics are important, unless you just want your digital marketing to be words. But that can get boring. Who doesn’t like graphics?
Okay, I know I’m biased as a graphic designer, but sharing images on social media is a really important part of a social media plan. And there’s plenty of objective proof!
Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.
Sharing great visual content on your social networks is a fantastic way to increase engagement. Using Hootsuite, you can pre-schedule your social media graphics to go out to multiple social media websites at once. That way, you save yourself the work of posting the graphics manually. Let’s find out how!
We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.
Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.
There’s definitely something to be said for clean, simple website design. However, you should consider making sure each page (and blog post) of your website has a hero image. So what is a hero image, and why might each page of your website need one?
For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.