Archive for LinkedIn

LinkedIn can be a powerful tool, especially if your target market is professionals, or other businesses. Here are some tips, tricks, and overall strategy about LinkedIn.

Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Instant messaging on LinkedIn

Recently, LinkedIn made some pretty major changes to how messages can work on their platform. Among other things, they added some features that let messages function more like instant messaging, similar to Facebook.

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Outperform 51% of LinkedIn members in an afternoon

LinkedIn is a platform where a lot of people feel like they “should” have a presence, but don’t really know what it should look like or what the actual purpose is.

Sound familiar? That’s okay.

LinkedIn is useful if you’re building a professional network, maintaining connections, looking for a job, or want to be seen as an industry expert.

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Improve your LinkedIn profile in 30 minutes

Let’s be real. You may or may not have already read my ebook, Take charge of your LinkedIn profile in 25 steps. But that’s a lot of steps! To quote a fellow Oklahoman that turned into a nation-wide meme, ain’t nobody got time for that!

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LinkedIn’s new Company Pages

LinkedIn is important for many businesses and nonprofits, so when I found out that LinkedIn was overhauling their Company Pages yet again, I was cautiously optimistic. There’s always room for improvement, but…

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LinkedIn’s new admin experience

Do you manage a Company Page on LinkedIn? If so, you may have recently seen a pop-up when visiting your Page. It said, “We’ve listened to your feedback and redesigned your Company Page. Access the new admin experience.” What this means…

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Yes, actually be yourself online!

A lot of the things you do online can be automated, and it can save you a lot of time. It can even save you some embarrassment—did you know you can tweak your Gmail settings so you can have time to undo a sent message if you realize you’ve sent it to the wrong person?

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Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.

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How to create a great LinkedIn post

LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length posts. You’ve probably even seen some of your connections sharing posts from their LinkedIn account. Sharing a post is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not all posts are created equal, though—here are a few tips to make sure yours has a better chance of being read and appreciated…

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When do you need a professional social media account?

You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account?

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