Archive for LinkedIn

LinkedIn’s new Company Pages

LinkedIn is important for many businesses and nonprofits, so when I found out that LinkedIn was overhauling their Company Pages yet again, I was cautiously optimistic. There’s always room for improvement, but…

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LinkedIn’s new admin experience

Do you manage a Company Page on LinkedIn? If so, you may have recently seen a pop-up when visiting your Page. It said, “We’ve listened to your feedback and redesigned your Company Page. Access the new admin experience.” What this means…

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Yes, actually be yourself online!

A lot of the things you do online can be automated, and it can save you a lot of time. It can even save you some embarrassment—did you know you can tweak your Gmail settings so you can have time to undo a sent message if you realize you’ve sent it to the wrong person?

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Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.

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How to create a great LinkedIn post

LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length posts. You’ve probably even seen some of your connections sharing posts from their LinkedIn account. Sharing a post is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not…

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When do you need a professional social media account?

You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account? Whether you’re a nonprofit or a business, there are a few platforms where you’ll need to create a separate account for…

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Tips for businesses on LinkedIn

For organizations in the B2B world, as well as some in other areas, LinkedIn can be hugely beneficial. While it doesn’t make sense for every business or nonprofits to invest resources in it, for many it does. Here are some tips for organizations to utilize the platform.

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How to write better LinkedIn posts

LinkedIn can be a powerful marketing tool, as long as it’s a good fit for you or your organization. They’ve positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members. According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There’s also a good chance your connections and any others who have followed you will see it. So it’s an opportunity to make a good impression. If you’re willing to put in the time, here are six tips for putting your best foot forward with LinkedIn long-form posts.

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How to build your social media recipe

Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

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Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

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