Archive for logos

4 Steps to a Good Logo

Every business has a logo, or should. It’s the identifying symbol of your entire company. If you get this wrong, the reputation of your company could be at stake. So how can you make sure your logo isn’t sending all the wrong signals? Here are four steps to follow in your logo-making journey.

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Concept vs. Creation: why logos cost an arm and a leg

“I could have designed that.” Sound familiar? I still find myself guilty of this phrase, even as a designer. When I see a sleek, simple logo design, it’s hard to appreciate the extensive process that occurred before the finished product. Sure I could have traced the graphic, found the correct font and duplicated the colors,…

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Logo Design: Vector vs. Bitmap

Many times when designing a website, I receive logos that are not in vector format. For those who may not know, vector images can be scaled infinitely, without losing quality, whereas a normal bitmap image will lose quality as it is scaled up, and even just saving the file repeatedly can lessen the quality. In…

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Cutting down on cost when redoing your logo

Can you tell I’m a little stuck on logos lately? Our job here at T&S is to help businesses put their best foot forward on the web. Unfortunately, bad logos tend to work against us in that regard. We have to come up with creative ways to use logos we’re not fond of in a…

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When to redo your logo

We often run into clients who we think should redo their logo, and they frequently resist the change for one reason or another. More often than not, they created it themselves and put a lot of hard work into it. Now, I have no doubt that if you made the logo yourself, you put a…

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