Archive for marketing mindset

The idiot’s guide to planning your online marketing

Just kidding, you’re not an idiot. But this is a very simple guide to planning your online marketing.
Planning doesn’t come easy to everyone. Left to my own devices, I tend to take a ready, fire, aim approach. I have to work hard to actually plan!

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Staff reactions to our 2016 survey

Last week, we released an infographic sharing what we learned in our 2016 Email Newsletter Subscriber Survey. Now, of course Holly did a great job with the infographic. But if you…

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The 2016 T&S survey results

We recently sent out a survey to our newsletter subscribers—in fact, you might call it our 2016 Email Newsletter Subscriber Survey. (We do.) Our goal was to learn what our audience (that’s you!) wants more of from us in the future. But instead of…

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Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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Online Marketing Mindshift sample

If you’ve ever been frustrated by our online marketing efforts, you may enjoy my fifth book we’ve just released, Online Marketing Mindshift. It is designed to help people—especially people at non-profits or small businesses who are wearing several hats—make the best use of their time and energy when they do online marketing for their organization. While you can find an excerpt…

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Hide-and-seek email marketing

In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.

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Long content vs. short content

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

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Sales vs. marketing

While I’m a little biased, I think online marketing is great. But too often, people get confused on the difference between sales and marketing. And you can lose sales if you don’t understand the difference. Over the last few years…

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Quit clowning around on social media

Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.

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What skydiving can teach us about online marketing

When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?

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