Archive for social media – Page 2

Here are some online marketing blog articles the staff of T&S wrote! We think they’re awesome, but you be the judge. These particular articles are all about social media.

The right image size for social media

Okay, I know I’m biased as a graphic designer, but sharing images on social media is a really important part of a social media plan. And there’s plenty of objective proof!

Read More

Grow your Twitter audience with #FollowFriday

You’ve spent time cultivating meaningful relationships within your networks. And as long as you aren’t rude or spammy about it, it makes sense to ask for their help in building up your audience online. Here’s one specific way…

Read More

Yes, actually be yourself online!

A lot of the things you do online can be automated, and it can save you a lot of time. It can even save you some embarrassment—did you know you can tweak your Gmail settings so you can have time to undo a sent message if you realize you’ve sent it to the wrong person?

Read More

Sharing company culture through Instagram

We often tell people that they probably don’t need to be on every social media platform possible, and we do practice what we preach! Up until recently, we hadn’t been using Instagram as an organization. It just didn’t seem to be one of the platforms where we’d get the most bang for our buck.

Read More

A content curation system for adding value

When people think about posting content consistently online, there’s two extremes: either they don’t think they have enough to say, or they see it as an opportunity to share all the great things about their business, all the time.

Read More

How to use Hootsuite’s new Analytics features

It’s no secret: here at T&S, we think Hootsuite is an awesome tool for scheduling social media ahead of time. But there’s a lot more you can do with it than that! You can check past social media updates, use Streams to compare several social media feeds at once, and even find new followers in the Contacts page.

Read More

Being overly promotional can backfire

Sometimes you’ll see them on social media—people who just can’t stop talking about their business or product. They’re always pushing their business, products, or services.
It happens a lot. You can probably even think of some time pretty recently that you’ve seen it happen on social media!

Read More

Facebook’s new Pages layout

It isn’t out for everyone yet (somewhat ironically, it hasn’t rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let’s take a look at the differences, then see what the T&S staff thinks.

Read More

What’s your plan?

Have you ever been frustrated because you know that social media could be helpful for your organization, but so far it hasn’t been as helpful as you’d like? Maybe you’ve started using it and it feels like a big waste of time. Or maybe you haven’t done anything at all, because you’re too overwhelmed.
Most people tend to fall into one of three groups when it comes to social media.

Read More

Don’t miss out on a wider audience

When people think of online marketing, having a website is usually what they think of as the bare minimum—the one thing they have to have.
But in some cases, having an email newsletter is as beneficial as having a website. It might even be a better choice for some organizations.
So what makes an email newsletter so powerful? There are four distinct benefits that an email newsletter has over other online marketing platforms.

Read More