Archive for writing

Creating quality Facebook content

Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…

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3 common SEO writing mistakes

SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.

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Long content vs. short content

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

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How to pick your blog topic

If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging…

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How to avoid spammy SEO

Since the dawn of Search Engine Optimization, people have been searching for new ways to optimize and rank for as many keywords as possible. Unfortunately, that can lead to a couple major problems.

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Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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Why assumptions will drive your audience away

When you’re running a business or working within a particular niche, it’s easy to to fall into the habit of making assumptions. The issues and concepts you deal with day-to-day may seem obvious and self-explanatory. Industry terms and buzzwords might slip into casual conversations with clients, because you assume everyone knows what you’re talking about….

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How long should your blog posts be?

One of the questions that comes up a lot when people ask me about blogging is “How long should my blog entries be?” I’ve struggled with the same issue and did a lot of research over the last couple of years to find out what other writers, content strategists, and marketing gurus think. I found…

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Three Reasons Nobody Reads Your Blog

Maybe you’ve got a lot of web traffic, but no one seems to stay on your site. No one leaves a comment. No one shares your links. When you ask people if they’ve read your most recent post they say, “Umm… Yeah, it was good. What was it about again?” They haven’t read it, because your blog is hard to read. You might have good ideas, but you aren’t following some basic rules.

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Are You Losing Trust With Your Blog?

People do business with those they know, like, and trust. If you want people to do business with you, you need some way of establishing that trust. That way, people will feel comfortable approaching you and doing business with you. But if you’re not careful, you may actually be losing that trust with your blog!

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