Archive for YouTube

Getting started with online video

Video marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.

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SEO with YouTube transcriptions

If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?

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5 annoying YouTube habits

Like many YouTube watchers, I’m always on the lookout for both laughs and information. I want to watch videos on beauty, organization and mom stuff. But sometimes YouTube channel owners make it really difficult for me to do that. Here are some YouTube habits you and your organization should avoid.

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Elements of a great YouTube thumbnail

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

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How to make your website social

If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?

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7 best practices to build your audience online

Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.

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4 tips for your web video strategy

YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.

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6 social media sites you should know

If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?

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Marketing Online In The Right Order – Build Your Platform

If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.

In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.

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Have You Fixed Your YouTube Channel?

Several months ago, YouTube rolled out some new changes to their YouTube channels. You had the option of whether or not to switch to the new “One Channel” design, but as of June 5th, 2013, the change has been applied to all channels. If you haven’t fixed your channel’s branding, it may not look very professional right now. So it’s time to get your channel back up to snuff!

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