Archive for YouTube

Here are some online marketing blog articles the staff of T&S wrote! We think they’re awesome, but you be the judge. These particular articles are all about YouTube.

How to generate (qualified) leads with online video

Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!

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Should your video be on Facebook or YouTube?

Facebook and YouTube are two of biggest platforms you can use to share your organization’s videos online. (Read about some of the others here.)

But you’ll have different results with your videos depending on whether you upload them to Facebook or YouTube.

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How not to build your audience on YouTube

I’m a huge YouTube fan. I’ll pass many evenings sitting on the couch or lying in bed watching YouTube videos. I subscribe to a number of channels. And that’s because those YouTubers are building their audience the right way.

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Online video platform options

Hooray for online videos! With the demand for online video only increasing, smart marketers should definitely be considering it as a tool in their digital marketing toolbox. If you decide to use it, part of your strategy is deciding which video platform makes the most sense for you.

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Hilarious cat videos aren’t a marketing strategy

It’s clear that a big part of the future—and present—of digital marketing is online video. It’s been over a decade since Google bought YouTube for $1.65 billion, and it’s not just funny cat videos any more.

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Getting started with online video

Video marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.

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SEO with YouTube transcriptions

If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?

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5 annoying YouTube habits

Like many YouTube watchers, I’m always on the lookout for both laughs and information. I want to watch videos on beauty, organization and mom stuff. But sometimes YouTube channel owners make it really difficult for me to do that. Here are some YouTube habits you and your organization should avoid.

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Elements of a great YouTube thumbnail

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

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How to make your website social

If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?

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