When to redo your logo

Designing with stylusWe often run into clients who we think should redo their logo, and they frequently resist the change for one reason or another. More often than not, they created it themselves and put a lot of hard work into it.

Now, I have no doubt that if you made the logo yourself, you put a lot of work into it. And it was probably fine for a period of time. But if you’re serious about building your business, you need a good logo.

So if you made your logo yourself, or if someone else has told you they think it looks unprofessional, email a dozen people or so and see what they think of the logo. Clients and customers would be ideal if you have some whose opinion you trust. Email them something that they can reply to quickly and easily. Here’s a possible message.

I’m thinking about creating a new logo for my company. I’ve attached my existing logo to this email. Do you think I should replace it or keep the existing one?

That’s it. Keep track of the responses. If most of the people think you should redo your logo, then do it! Make sure this time you use a professional or logo creation software.

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