Let’s face it. Even though it’s very much an online world, there are those who still like to learn by reading a book. I read most of my books on my Kindle app on my iPad (instant gratification, anyone?), but physical books have their place as well.
Of course, I’ve written a few books as well (three of which are included at the end of this list), so I may be a little biased.
Either way, here are three digital marketing books you may want to check out, especially as you prepare your 2017 online marketing plan.
Book 1 – How To Shoot Video That Doesn’t Suck
If 2016 wasn’t the year you added video to your marketing plan, then 2017 may be the year you get left behind.
While we at T&S are starting to offer production services for online video, you may opt to take care of video on your own. In that case, this book can be a great resource.
After all, the subtitle is “Advice to Make Any Amateur Look Like a Pro.”
Book 2 – SEO for Growth
How easy is it for your target market to find you online? Go to Google, and type in a phrase you think they would use. Are you happy with how you show up?
If not, you might want to check out John Jantsch’s book from September 2016. John is a reputable author, and the book is highly regarded by “dozens of renowned marketing, SEO and social media experts.”
Book 3 – Social Media: Strategies to Mastering Your Brand
While social media isn’t right for everyone, it’s not something you should ignore. This book, published in August of 2016, focuses on four of the top social networks: Facebook, Instagram, Twitter, and Snapchat.
This book has plenty of practical advice you can implement on your organization’s social media channels.
Bonus: My books!
Of course, feel free to check out my books as well. All three listed below have a free excerpt on each respective book’s website.