If you’re looking at the possibility of outsourcing some of your social media, you’re probably wondering how much Facebook (or other social media) management costs.
Well… it depends.
Different companies offer social media management prices that are all over the place. We’ve seen companies that charge as little as $50 per month to thousands per month. Yes, thousands.
Quality matters when it comes to social media management, but so does your budget. Here are a few things to consider when it comes to the cost of Facebook, or other, social media management.
Watch out for red flags
If someone offers social media management for under $200 per month, that could be a red flag about quality. Be sure to ask detailed questions about what you will get for that monthly fee and ask to see samples of other social media accounts they’re currently managing.
If their price is higher than $1000, you should be absolutely clear on what that package includes and what the return on investment will be. How will that monthly investment help you achieve your business goals? Any social media management package should have clear goals that tie into your larger business goals, but that’s especially true for the more expensive management packages.
Ask for the details
When a company quotes a price for social media management, they should also be clear about what exactly is included in that price. How many posts per month will they publish? Will those posts include any custom graphics or short videos? What platforms will they post to, and is there an additional cost for extra platforms? What sort of reporting is included?
If someone says they will update your Facebook page three times per week, that’s on the lower end of price. If they’re updating all social platforms once or twice a day and using some custom graphics and reporting, that will obviously increase the total cost.
Know who should engage
If the proposal for Facebook management includes the company handling engagement, such as responding to comments and messages, stop and ask yourself if that’s really what you want. A company may quote you a higher price to completely take social media off your hands, but is that a good idea? Generally, no.
An outsourced social media partner should be helping increase your engagement, of course. But actually engaging with your customers or prospects is a sales activity, not a marketing activity, and it’s one that only you should be responsible for doing.
Consistency is important on social media, and outsourcing some of your social media management can help maintain consistency. But make sure you ask the right questions and understand what you’re getting for the price you pay.