Tim Priebe

Don’t put all your digital eggs in one basket

You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common.

The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.

If you’re doing your own digital marketing, it can feel overwhelming! And any time there’s a change, plenty of people will be frustrated or even angry.

So how do my team and I deal with that?

Well, if all my focus for my organization and for my clients were on one platform, then I probably would be concerned. If all your digital eggs are in one basket, you should be worried!

How can you reduce your risk with all these changes happening on various digital marketing platforms?

Diversify!

Whether you’re doing it yourself, have someone on staff, or outsource your digital marketing, the key is to have an active presence on multiple platforms, which spreads out your investment of time, money, and energy.

Don’t put all your effort into any one platform! You should be investing in your website, in Twitter, in email marketing, in Instagram… the list goes on.

Am I saying every platform, tool, or strategy is right for everyone? Of course not! But here are a few to consider:

  • Your website
  • Search engines (SEO)
  • Facebook
  • Twitter
  • LinkedIn
  • Google+ (still worth considering!)
  • Email newsletter
  • YouTube
  • Instagram
  • Pinterest

Obviously, there’s a lot of overlap there, too. But if you pick the platforms that make sense for your organization and spread your effort out some, you’ll avoid the risks that come with putting all your digital marketing eggs in one basket.

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