Digital marketing is a proven way to promote your organization in the modern world. Nevertheless, many business owners are cautious about investing in search engine optimization—SEO—because they have no experience with it.
Can SEO be guaranteed? The short answer is no. But let’s take a look at what you can expect from search engine marketing.
What SEO is designed to do
Search engine optimization is designed to boost your visibility online. It’s all about improving where and how you show up in search engines like Google. This usually happens through a combination of efforts, including blogging, technical SEO, local SEO, social media, and more.
With this in mind, SEO can never truly be “guaranteed.” That would imply a company can ultimately completely control how and where you show up in Google’s results. Any company that claims they have complete control over that is either Google, or they’re lying. And I’ve even seen companies lie and claim they are Google!
The internet is constantly evolving, and Google’s algorithms change without warning. What works for someone else’s organization may not work well for yours. There are proven strategies with extremely high success rates, but there is no way of knowing what will happen in the end.
What an SEO provider can guarantee is that they’ll execute a plan consistently that’s within your budget that has a good chance of success for your organization.
You need the right SEO strategies to get results
SEO is about much more than throwing keywords on webpages. It requires thoughtful planning, thorough research, years of experience, and expert insight to design a strong SEO campaign with a high return on investment. We use proven strategies, experience, and data to develop and hone your SEO strategies. We’re also very transparent about what we’re doing.
That’s as close as you can get to guaranteed SEO.
Ranking improvement doesn’t happen overnight
Even the most effective SEO strategies take time to yield results. You may see rapid traffic increases from pay-per-click (PPC) advertising, but the real progress comes from organic search optimization over time. This is the foundation of digital marketing and the key to long-term success online.
Keep a “slow and steady wins the race” mentality, and you’ll be extremely satisfied with digital marketing.