We’re excited to introduce our newest team member, Jackie Bell. We’ve been planning on adding a digital marketing coordinator for quite a while. Our search lasted a couple of months, and Jackie stood out as the best candidate. She’s been here for a couple of weeks now, so I recently took some time to ask her a few questions.
Awesome Articles by Chloé Gee
Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?
Whether it’s for me personally, one of our clients, or us here at T&S, I love for marketing material to look amazing. And I also like to be able to do things on my own. Maybe you like both of those things as well. If you’re using YouTube as part of your marketing, there are tools available to help you make your thumbnails look amazing. Best of all, they’re free tools!
You used to have to know a lot of HTML to build a website, and even then it was no guarantee it’d look good. That’s no longer the case! Now you can build a really good looking website without a ton of time and hassle with some of the What You See is What You Get (WYSIWYG) website builders out there. Wix, Squarespace and WordPress are the main options on the market. While WordPress is our personal favorite here at T&S, all three bring different strengths and weaknesses to the table.
With the advent of do-it-yourself website design and creation tools, you may want to design your own website. Sure, some people go to school and get a graphic design degree after putting in hundreds or thousands of hours, but anyone can create a website, right?
Well, yes. Actually, anyone can create a website. But that doesn’t mean that everyone should.
Confession time. I love Snapchat. But I might love Pinterest more. If visual social media makes sense for your organization, you may wonder which of the two would be a better fit for your marketing strategy. While Pinterest has more than 335 million users every month, Snapchat isn’t too shabby with 210 million active daily users. So, which one is the best fit for you?
If you haven’t considered using Instagram to market your business, it’s probably time to think about it. 1 billion people use Instagram each month, making it the second most visited social network behind Facebook. In fact, 37% of American adults use the platform, giving you a better than 1 in 3 chance of reaching your audience using the platform.
Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.
It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.
If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.
If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!