One of the things I like best about our company is the flexibility we have in our schedule. Yes, I can take off in the middle of the day to get a haircut or take my dogs to the vet, but we’re also pretty generous with our holidays, especially for a smaller company.
Awesome Articles by Chloé Gee
A good, professional video takes a good professional to make. Seems obvious, right? I know, I know, but there’s a time and place for videos you’ve shot on your smartphone. One of the side effects of coronavirus is that we all became much more accepting of amateur videos. But, there’s a difference between amateur videos and unprofessional videos—videos that make you look dumb.
Basically everyone has a mobile device now. Not even counting tablets, mobile devices were responsible for 54.8% of global website traffic in the first quarter of 2021. We’ve seen that B2B numbers tend to run a little less, but it’s still enough traffic that you need to make sure your mobile website is good. Worried your mobile website might stink? You might be right. Let’s be honest, have you even looked at it lately?
If nothing else drove me crazy, using Facebook Business Suite—formerly Facebook Business Manager—would still make me feel insane. They change things so often that it’s absolutely infuriating. If Facebook frustrates me, a millennial who went to college for this stuff, then I imagine people that use it less often probably have even more trouble. So, let’s take a look at Facebook Business Suite and what you need to know.
When Tim first mentioned I needed to come up with fun facts about myself, my first reaction was, “ugh.” When he then started suggesting facts that he thought were fun, my next reaction was, “Well, we can’t use those.”
I love good marketing. That’s why I went to college and got a degree in Strategic Communication, and that’s why I’m on the board of our local chapter of the International Association of Business Communicators. And it’s the reason I work in marketing now. With all that passion for great marketing, nothing makes my jaw drop in shock like really horrible marketing mistakes. The good news? It’s never too late to fix your mistakes! Without any further ado, here are eight marketing mistakes that make my blood boil.
The web is amazing. And scary. And crazy. But I can’t imagine life without it. In fact, without giving away my exact age, the web is (barely) older than I am. So I’ve literally never lived in a world without the web. And I wouldn’t want to!
When it comes to marketing your nonprofit organization, you have tons of options. Keep in mind that some tactics may work for other organizations but not work as well for your nonprofit. Fortunately, I’ve created a list of must-dos and tactics that we typically use and have been proven to be successful!
Choosing one Instagram page that stands out to me is difficult because there are so many great options, but overall, Fabletics’ Instagram page has it all—especially when it comes to marketing tactics. Fabletics designs activewear for women (they also have Fabletics for men) and was co-founded by actress Kate Hudson. So, why have I chosen Fabletics? Let’s break it down!
When you think of website design, what comes to mind? Coding? Complexity? That may have been true back in 2003 when our agency first opened its doors, but it’s not the case any longer. We at T&S are big fans of WordPress in general, and for many reasons. It’s a very versatile platform, and one of the tools we use through WordPress is a page builder plugin to create clients’ websites. Our team can still dip into the code when needed, it’s just not needed nearly as much now as it used to be. Beaver Builder is our page builder of choice, so let’s look at what it offers and why we like it.