Awesome Articles by Chloé Gee

Wix vs Squarespace vs WordPress

You used to have to know a lot of HTML to build a website, and even then it was no guarantee it’d look good. That’s no longer the case! Now you can build a really good looking website without a ton of time and hassle with some of the What You See is What You Get (WYSIWYG) website builders out there. Wix, Squarespace and WordPress are the main options on the market. While WordPress is our personal favorite here at T&S, all three bring different strengths and weaknesses to the table.

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Can anyone do web design?

With the advent of do-it-yourself website design and creation tools, you may want to design your own website. Sure, some people go to school and get a graphic design degree after putting in hundreds or thousands of hours, but anyone can create a website, right?

Well, yes. Actually, anyone can create a website. But that doesn’t mean that everyone should.

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Pinterest vs. Snapchat

Confession time. I love Snapchat. But I might love Pinterest more. If visual social media makes sense for your organization, you may wonder which of the two would be a better fit for your marketing strategy. While Pinterest has more than 335 million users every month, Snapchat isn’t too shabby with 210 million active daily users. So, which one is the best fit for you?

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How much does Instagram marketing cost?

If you haven’t considered using Instagram to market your business, it’s probably time to think about it. 1 billion people use Instagram each month, making it the second most visited social network behind Facebook. In fact, 37% of American adults use the platform, giving you a better than 1 in 3 chance of reaching your audience using the platform.

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Picking a nonprofit marketing consultant

Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.

It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.

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How to create a Facebook Page

If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.

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Design tools to make social media stories better

If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!

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The rise of the mushy-gushy marketing empire

What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.

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How the Instagram algorithm works

Want to be Instagram famous? Well, we’re not going to cover that in this article, but you can use this information to effectively promote your organization!

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Do you need a website if you have a Facebook Page?

We all have times when we’re on a tight budget. And let’s face it, most people are going to visit Facebook way more often than they’ll visit your website. After all, Facebook has 2.2 billion monthly active users.

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