Awesome Articles by Cole Battles

Tips for a versatile logo

I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.

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A more professional email address – infographic

Did you realize that an unprofessional email address makes you look unprofessional? Are you inadvertently making a bad first impression with your email address? Sure, not everyone will make assumptions based on your email address. But some people will. That means in order to be sure you make a good impression, you need to have an address that comes off as professional.

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Are WordPress sites easy to hack?

One of my many job duties is helping to back up and upgrade the WordPress websites we manage. While there are several reasons we do that on a regular basis, the main reason is security. WordPress has been around since May of 2003. While it has definitely evolved over time, so have the efforts of hackers. Which begs the question: Are WordPress websites easy to hack?

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More free LinkedIn background images

LinkedIn is great for people wanting to create and grow their professional network. It’s important to put some time into your LinkedIn profile—and Company Page—if you really want to make utilize it. And a huge part of that is your LinkedIn cover photo—also known as your background image.

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How to find blog topics – infographic

For years we’ve been working with clients that understand that it’s a good idea to blog, but have no clue what they would blog about. While you should certainly get more strategic as time goes on, the old quote attributed to Mark Twain holds true: “The secret to getting ahead is getting started.”

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Strategic web design with fonts and colors

Looking for a foundation to start designing your website strategically? Whether you’re working with a web design agency, freelancer, or going the DIY route, two of the early design elements to start with are your fonts and colors. Let’s look at what you need to know…

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How to find blog topics

Blogging is great for SEO and to demonstrate your expertise to potential new clients. But it can often be a challenge to come up with new and interesting topics to write about. Maybe you came up with a list of topics when you started blogging, but you’re almost done with the list. Or maybe you’re just starting out and you don’t even have a list yet. It’s time for some brainstorming! But the process of coming up with new topics can feel like an uphill struggle. Here are six different ways to find blog topics when the going gets tough.

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How drip email campaigns work

If you’re anything like me, you might have heard of a drip campaign, but didn’t completely understand what it was or how you could use it. In addition to being the graphic designer extraordinaire here at T&S, I also help with content on a fairly regular basis. Depending on the topic, I enjoy writing nearly as much as I enjoy designing. As a result, I recently contributed to a drip campaign project we started working on for a client.

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How to tell if your website is frustrating to use

Have you ever visited a website and couldn’t find what you were looking for? Maybe you just needed a phone number or address, but you couldn’t even locate the contact page. Whatever the issue was, the website you visited had low-usability. How annoying!

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Instagram for business tips

A simple site to share photos has grown into an effective marketing tool and means of communication for many businesses. However, it can be a challenge to keep track of all the ways you can use Instagram for business.

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