Not every social media platform is a good fit for every organization. But don’t jump to conclusions! While LinkedIn is perhaps most utilized in the B2B world, it can be beneficial for nonprofits as well, depending on how you use it.
Every email list needs an email address for each subscriber. And your list would likely benefit from having a first name and last name as well. But what do you do when you need a custom field like “Company Name?” How can you create something like that in Mailchimp?
If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.
I love Instagram. Who doesn’t? It’s an excellent platform for promoting your business or nonprofit, and it’s definitely in growth mode. Of course, you’re probably wondering what the benefits of using Instagram for your business actually are. Well, it’s different depending on your business, your goals, and even your industry. If you want to, you can make use of Instagram regardless of your specific goals. But here are some benefits for particular cases.
When I started at T&S last year, I knew we helped companies and nonprofits with their digital marketing needs. What I didn’t realize is that we also work with other agencies, helping them as well.
If you use email marketing, there’s a likely chance that you’ve heard of Mailchimp—maybe you’re currently using it. We at T&S are big fans of Mailchimp, but that doesn’t mean it’s right for everyone.
Have you ever clicked on a website from your phone and notice that half of the text is cut off? Photos are all over the place? It’s stressful and a bad user experience!
When creating a website, you should always have the term “mobile-friendly” in the back of your mind. If your website isn’t mobile-friendly, people who browse the internet on their cell phones will have issues when trying to view your site.
Let’s look at why that matters, some tips you can use, and finally some examples of well-designed mobile websites.
I’m a big fan of Instagram. Most of us here are. Instagram has grown a lot over the past few years—showing no signs of slowing down—and that growth means it’s worth considering as a marketing platform for your business or nonprofit.
Most people turn to retail or the food industry for their first job. I worked in retail for about six years, and none of them offered great benefits. I lived paycheck to paycheck, worked 50 hours a week between two different jobs, and almost never had holidays off. I didn’t have time to live. T&S Online Marketing has changed that, and here’s how.
Whether you’re marketing for a business or nonprofit, most organizations can benefit from a social media presence. Generally speaking, both Facebook and Instagram are good options. But when it comes to engaging, visual content, Instagram is going to be more beneficial.