Awesome Articles by Lauren Rogers – Page 2

Grow your Twitter audience with #FollowFriday

You’ve spent time cultivating meaningful relationships within your networks. And as long as you aren’t rude or spammy about it, it makes sense to ask for their help in building up your audience online. Here’s one specific way…

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Sharing company culture through Instagram

We often tell people that they probably don’t need to be on every social media platform possible, and we do practice what we preach! Up until recently, we hadn’t been using Instagram as an organization. It just didn’t seem to be one of the platforms where we’d get the most bang for our buck.

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3 ideas for smarter newsletters

If you’re just starting out with email newsletters, it can be a challenge to know whether or not you’re doing things the right way.
If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. They can make your newsletter (and you) look even smarter!

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A content curation system for adding value

When people think about posting content consistently online, there’s two extremes: either they don’t think they have enough to say, or they see it as an opportunity to share all the great things about their business, all the time.

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How to use Hootsuite’s new Analytics features

It’s no secret: here at T&S, we think Hootsuite is an awesome tool for scheduling social media ahead of time. But there’s a lot more you can do with it than that! You can check past social media updates, use Streams to compare several social media feeds at once, and even find new followers in the Contacts page.

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What is local SEO?

Have you ever searched for “coffee Edmond” instead of just “coffee” on your phone or computer? Then you’ve made use of local SEO! MOZ estimates that there are seven billion unique local Google searches each month in the United States, which includes more than half of all Google searches on mobile phones. Sure, local SEO is helpful when you want to buy something, but it’s also helpful if you want to reach consumers with your own organization’s website.

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4 Hootsuite features that may be new to you

We love using Hootsuite to schedule social media posts ahead of time (it’s such a time-saver!) but there’s a lot more to it than that. Here are four less well-known uses for Hootsuite that you may want to add to your social media management plan.

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Creating quality Facebook content

Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…

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Research your ideal client on social media

Whether you have a solid idea of your organization’s ideal client, or more of a vague generalization, paying attention to your ideal client’s social media can help you serve them better and reach more clients like them.

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The Walking Dictionary

Hi, y’all! I’m the new writer at T&S, and it’s been a fun whirlwind of a first month. I bet you’re wondering, “Can writers even say ‘y’all’? Aren’t they fussy guardians of the English language, carrying dictionaries with them just in case?”

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