Earlier this year, Pinterest hit the 200 million mark for monthly active users. While that’s not as high as Facebook or Twitter, it’s still a lot of people.
I’m a huge YouTube fan. I’ll pass many evenings sitting on the couch or lying in bed watching YouTube videos. I subscribe to a number of channels. And that’s because those YouTubers are building their audience the right way.
Okay, okay, I can see you rolling your eyes already. Maybe you aren’t hiding your contact information on your website, but do you have it in multiple places? Are people calling your office from your website, or are they surprised to hear you have a website? Can prospects find you from what’s on your website?
When you search for something on Google, have you noticed that the first few results have a little green icon that says “ad” on them? Those search results are the product of paid advertising through AdWords.
Video marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.
If you schedule things across more than one platform, it’s important to make sure that your time zones are accurate.
They need to all be the same across the board, and you need to make sure the time zone reflects where you are.
It sounds elementary, but it’s important to check! If you have a blog post scheduled to publish at 10 AM, and a social media update linking to that blog goes out at 8 AM that day, that link won’t work for two hours. Which could be pretty awkward.
When people think of online marketing, having a website is usually what they think of as the bare minimum—the one thing they have to have.
But in some cases, having an email newsletter is as beneficial as having a website. It might even be a better choice for some organizations.
So what makes an email newsletter so powerful? There are four distinct benefits that an email newsletter has over other online marketing platforms.