If you’ve used LinkedIn for any time, chances are pretty good that you’re familiar with your LinkedIn profile. People who sign up for a LinkedIn account get a profile that shows their profile photo, background photo, summary, work history, and more. But that’s really set up for individuals, not businesses. Can a company or nonprofit join LinkedIn?
Awesome Articles by Tim Priebe
Believe it or not, the term SEO—Search Engine Optimization—most likely predates Google by about a year. The term can be traced back to 1997, while Google was founded in late 1998. It should be no surprise that SEO tactics have changed drastically during the 20+ years since then.
There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?
SEO, or search engine optimization, has been a hot buzzword for years now. But is it really important? Is it something you should invest any resources in?
You’ve probably seen those good looking pictures with text over them on Instagram, or another social media platform. Something with an inspirational quote, promotional message, or even something funny over the top of a good looking photo can help you connect with your audience. But maybe, like me, you’ve thought, “I’m not a graphic designer. How can I make something like that?” I have great news! There is an easy-to-use tool that can help.
Maybe you have thought to yourself, “Self, I should really be doing more on LinkedIn, but I have no clue how I can get more business using it.” If so, you’re not alone! I frequently talk to business owners and salespeople who have heard about other people having success on LinkedIn, but don’t know how to get started themselves. We’ll dive into a system to use LinkedIn for business development here in a moment, but first let’s answer this question: Should you even be using LinkedIn?
Blogging can either be a great thing for your business or nonprofit, or if can be a huge waste of time and resources. If blogging isn’t a good fit for your organization, would you rather know now or find out after months or years of blogging? Let’s take a look at some reasons you may or may not want to start blogging.
We’ve been helping clients with SEO—Search Engine Optimization—for around 15 years now. Over the years, there have been countless occasions when I sat down to talk about digital marketing with someone and they confided in me, “I have no idea if my current SEO people are doing their job. Sound painfully familiar? Fortunately, there are some ways to tell if your SEO company is actually doing anything.
Several years ago, I was talking with a potential client when he asked me a question I’d never given much thought to before. He asked, “If I don’t end up going with you, who else would you recommend I talk to?”
If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?