Ever received a negative review online and immediately started panicking? Or maybe you know that online reviews shape where and how you show up in Google results. It’s time to get more strategic about your online reviews!
Awesome Articles by Tim Priebe
Overwhelmed by all the moving parts in an email marketing campaign? You have to get subscribers, watch your bounce rates, open rates, click rates (aka click through rates or CTR), and so on. Good reporting and statistics tools are super important! If you didn’t know already, we’re huge Mailchimp fans. And one of the things Mailchimp is really good at is
Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!
Believe it or not, you may not need a website! I know, that sounds like sacrilege coming from someone who has been helping clients with their websites since 2003. Before you pull out the pitchforks and torches, let me explain.
Maybe your web developer disappeared. Maybe your webmaster is holding your website hostage. Maybe you’re fed up and ready to fire your web designer. Maybe an employee that registered everything has lost all the usernames passwords. You’ve lost control of your website!
We’ve been creating WordPress websites since 1909. Wait, I’m pretty sure my notes are wrong and we actually started in 2009. That seems a lot more likely. We’ve launched hundreds of websites. Some of our clients now manage their own websites, while others have us manage their websites for them. And while we’ve always offered hands on training with our clients and had training videos available as well, we’ve never put together a guide on managing your own WordPress website.
Link rot. Sounds gross, right? Really, it’s just another name for a broken link. But it’s something you need to be aware of if you’re managing a website on an ongoing basis.
What does your email address say about you? Does using a Gmail or Yahoo email address come across as professional as one using your own domain? Obviously, it’s subjective. But first impressions are important, so you should put thought into your email address rather than just using that Gmail address you’ve had for the past ten years.
Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.
Sure, sites like Facebook, Instagram, and Pinterest can be a lot of fun. But are you neglecting your own website? What about your home page? Whether you like it or not, many people will judge the professionalism of your organization based on the professionalism of your website! While Google and blogging for SEO mean that people may find your website through a number of ways, for many small and medium businesses, the home page continues to be one of the most visited pages on their site!