Maybe you have thought to yourself, “Self, I should really be doing more on LinkedIn, but I have no clue how I can get more business using it.” If so, you’re not alone! I frequently talk to business owners and salespeople who have heard about other people having success on LinkedIn, but don’t know how to get started themselves. We’ll dive into a system to use LinkedIn for business development here in a moment, but first let’s answer this question: Should you even be using LinkedIn?
Awesome Articles by Tim Priebe
Blogging can either be a great thing for your business or nonprofit, or if can be a huge waste of time and resources. If blogging isn’t a good fit for your organization, would you rather know now or find out after months or years of blogging? Let’s take a look at some reasons you may or may not want to start blogging.
We’ve been helping clients with SEO—Search Engine Optimization—for around 15 years now. Over the years, there have been countless occasions when I sat down to talk about digital marketing with someone and they confided in me, “I have no idea if my current SEO people are doing their job. Sound painfully familiar? Fortunately, there are some ways to tell if your SEO company is actually doing anything.
Several years ago, I was talking with a potential client when he asked me a question I’d never given much thought to before. He asked, “If I don’t end up going with you, who else would you recommend I talk to?”
If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?
As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
In an era of iPhones, Android phones, iPads, Amazon Fire, and numerous other mobile devices and tablets, it’s easy to take good mobile web design for granted. After all, all websites are mobile friendly, right? Sure, until you run into one that isn’t. What a pain! Of course, that may start you thinking. How sure are you that your own website is mobile friendly?
It may be hard to believe, but LinkedIn started way back in 2003, the same year we launched T&S Online Marketing! If you’re in the B2B space, then you probably already know LinkedIn is a must. Not only should you have a profile for your personal presence there, but you also need a Company Page as well. But if you’re like many people I talk with…
If you’ve ever felt overwhelmed by email marketing, you’re not alone. Sure, the basics are simple: send an email to a list of subscribers to stay top of mind and get people to know, like, and trust you. But it quickly gets more complicated!
Are you already blogging, but wish your blog was helping how and where you were showing up in Google? You need to get better at blogging for SEO—Search Engine Optimization.