Marketing your company on social media can sometimes feel overwhelming. There are so many options out there. How can you tell where you should be investing your time? If you haven’t considered utilizing LinkedIn to promote your organization, you should. Whether your company is B2B—business-to-business—or part of your target market just includes white-collar high-income earners, it may be worth investing time and resources into the more professional community website.
Awesome Articles by Tim Priebe
Is Mailchimp easy to use? Most of our clients think so. While many of our clients have us manage all their email marketing, others just have us help them with the initial setup, and then they take care of the ongoing work themselves. If you’re a DIYer, how do you actually use Mailchimp for email marketing?
For most organizations, it’s essential to be findable in Google and other search engines. That means SEO—Search Engine Optimization—is necessary for digital marketing. And while there are many ways to improve your website’s SEO, sometimes you need a new website even if your website already ranks well in search engine results.
Digital marketing is a proven way to promote your organization in the modern world. Nevertheless, many business owners are cautious about investing search engine optimization—SEO—because they have no experience with it.Can SEO be guaranteed? Let’s take a look at what you can expect from search engine marketing.
While your website is a great way to inform your target audience about your organization, social media is a great way to interact with them. So integrating your social media into your website just makes sense! It provides an easy way for people to know that you are staying up to date with social platforms and lets them easily engage and interact with you and your organization.
But what does integrating social media into your website really mean? Here are ten different ways to do just that.
If LinkedIn is a good fit for your organization’s goals, it can be a great marketing tool. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don’t know that to do. Here are 40 things you can do to use LinkedIn for marketing.
Search Engine Optimization—aka SEO—is all about how and where you show up in search engines, primarily Google. While some organizations can afford to invest in professional SEO help, others can’t. Fortunately, some tools can help you even if you’re a beginner. Here are five tools that I would recommend you use if you’re doing your own SEO.
If you’ve used LinkedIn for any time, chances are pretty good that you’re familiar with your LinkedIn profile. People who sign up for a LinkedIn account get a profile that shows their profile photo, background photo, summary, work history, and more. But that’s really set up for individuals, not businesses. Can a company or nonprofit join LinkedIn?
Believe it or not, the term SEO—Search Engine Optimization—most likely predates Google by about a year. The term can be traced back to 1997, while Google was founded in late 1998. It should be no surprise that SEO tactics have changed drastically during the 20+ years since then.
There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?