If you want to get your business on Google maps, the way to do it until recently was through Google My Business, Google’s local SEO tool. On November 4, 2021, Google announced a name change to Google Business Profile. Let’s look at what we do know and what we can learn from other changes Google has made in the past.
Awesome Articles by Tim Priebe
HubSpot is one of the most innovative marketing platforms available. We recently became a certified Hubspot Partner, which means we can help you start using it or take your usage to the next level! Here’s why we teamed up with HubSpot and how it benefits our clients.
Some people who spend eight years in college end up with a couple of degrees. I ended up with just one from eight years at Oklahoma Christian University, a BS in computer science. That’s served me well in the technical side of digital marketing. Over a decade ago, we began working with one university that’s not local, Harding.
SEO—Search Engine Optimization—is important for most businesses. It allows your potential customers and clients to find you on search engines like Google.As the old saying goes, you don’t have to run faster than a bear to get away from it. You just have to run faster than the guy next to you. If you want to pass your competitors in Google, you just need to do better than they’re doing. So, how do you find your SEO competitors?
Domain names are great. Without them, we’d all be typing in long IP addresses that aren’t that memorable. Seriously, would you rather type in google.com or 142.250.68.142? Not counting major number nerds out there, domain names are the way to go!
We’re big fans of all sorts of digital marketing platforms. We’ve been building websites since 2003 and also love social media. But none of those have the potential to be nearly as effective as email marketing, when done right. If you’re just starting out with email marketing, it can feel a bit overwhelming. I’m going to share an overview of email marketing.
Your website’s speed is important for two main reasons. First, people will leave if they think it’s too slow. Second, Google will penalize your website in the search engine results if they think it’s too slow.
Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.
However, often I’m asked whether an individual or organization should be using a Page, profile, or group.
The short answer? It depends.
I’ve seen it many times over the years. You lost access to your LinkedIn account. Maybe you forgot your password, you lost access to your previous email address that’s connected to the account, or maybe you deleted your account and want it back. Don’t panic! There are ways to recover access to your LinkedIn account.
If you want to make it easy for people to do business with you, you must make it easy to find you online. SEO—Search Engine Optimization—is a huge part of that.
SEO is all about how and where you show up in search engines. And Google is, by far, the most popular search engine out there. So in general, you should focus on showing up better in Google.
But if you’re just starting out, SEO can feel overwhelming! What should you do first? What are some of the quickest wins?
Let’s look at a healthy strategy for SEO. Then we’ll look at 12 tools and tactics you can use to help improve your SEO.