When Tim first mentioned I needed to come up with fun facts about myself, my first reaction was, “ugh.” When he then started suggesting facts that he thought were fun, my next reaction was, “Well, we can’t use those.”
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Every email list needs an email address for each subscriber. And your list would likely benefit from having a first name and last name as well. But what do you do when you need a custom field like “Company Name?” How can you create something like that in Mailchimp?
I love good marketing. That’s why I went to college and got a degree in Strategic Communication, and that’s why I’m on the board of our local chapter of the International Association of Business Communicators. And it’s the reason I work in marketing now. With all that passion for great marketing, nothing makes my jaw drop in shock like really horrible marketing mistakes. The good news? It’s never too late to fix your mistakes! Without any further ado, here are eight marketing mistakes that make my blood boil.
We’re big fans of all sorts of digital marketing platforms. We’ve been building websites since 2003 and also love social media. But none of those have the potential to be nearly as effective as email marketing, when done right. If you’re just starting out with email marketing, it can feel a bit overwhelming. I’m going to share an overview of email marketing.
If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.
The web is amazing. And scary. And crazy. But I can’t imagine life without it. In fact, without giving away my exact age, the web is (barely) older than I am. So I’ve literally never lived in a world without the web. And I wouldn’t want to!
We’re big Mailchimp fans. While there are certainly more powerful, robust email marketing and marketing automation tools, Mailchimp tends to keep things simple and easy to use. We’ve used them for years. While we help clients with other platforms as well, it’s our email marketing platform of choice in most cases.
I love Instagram. Who doesn’t? It’s an excellent platform for promoting your business or nonprofit, and it’s definitely in growth mode. Of course, you’re probably wondering what the benefits of using Instagram for your business actually are. Well, it’s different depending on your business, your goals, and even your industry. If you want to, you can make use of Instagram regardless of your specific goals. But here are some benefits for particular cases.
It’s been over a decade since we started putting a concerted effort into working with nonprofit organizations. Nonprofits hold a special place in our hearts! And while we love every nonprofit we work with, I’ve picked five whose mission is significant to me personally.
When I started at T&S last year, I knew we helped companies and nonprofits with their digital marketing needs. What I didn’t realize is that we also work with other agencies, helping them as well.