It’s been over a decade since we started putting a concerted effort into working with nonprofit organizations. Nonprofits hold a special place in our hearts! And while we love every nonprofit we work with, I’ve picked five whose mission is significant to me personally.
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When I started at T&S last year, I knew we helped companies and nonprofits with their digital marketing needs. What I didn’t realize is that we also work with other agencies, helping them as well.
Your website’s speed is important for two main reasons. First, people will leave if they think it’s too slow. Second, Google will penalize your website in the search engine results if they think it’s too slow.
Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.
However, often I’m asked whether an individual or organization should be using a Page, profile, or group.
The short answer? It depends.
When it comes to marketing your nonprofit organization, you have tons of options. Keep in mind that some tactics may work for other organizations but not work as well for your nonprofit. Fortunately, I’ve created a list of must-dos and tactics that we typically use and have been proven to be successful!
I’ve seen it many times over the years. You lost access to your LinkedIn account. Maybe you forgot your password, you lost access to your previous email address that’s connected to the account, or maybe you deleted your account and want it back. Don’t panic! There are ways to recover access to your LinkedIn account.
Choosing one Instagram page that stands out to me is difficult because there are so many great options, but overall, Fabletics’ Instagram page has it all—especially when it comes to marketing tactics. Fabletics designs activewear for women (they also have Fabletics for men) and was co-founded by actress Kate Hudson. So, why have I chosen Fabletics? Let’s break it down!
If you use email marketing, there’s a likely chance that you’ve heard of Mailchimp—maybe you’re currently using it. We at T&S are big fans of Mailchimp, but that doesn’t mean it’s right for everyone.
When you think of website design, what comes to mind? Coding? Complexity? That may have been true back in 2003 when our agency first opened its doors, but it’s not the case any longer. We at T&S are big fans of WordPress in general, and for many reasons. It’s a very versatile platform, and one of the tools we use through WordPress is a page builder plugin to create clients’ websites. Our team can still dip into the code when needed, it’s just not needed nearly as much now as it used to be. Beaver Builder is our page builder of choice, so let’s look at what it offers and why we like it.
A big part of our company culture is having fun, so we’ve decided everyone on our team has to share some fun facts about themselves. And apparently I’m going first! Here are fifteen fun facts you may not know about me.