Blog

Google+ for SEO

For most people, Google+ seems somewhat of a ghost town. And while it’s true that certain communities are definitely active on there, in general it’s nowhere near as active as the other comparable social media sites like Facebook, Twitter, or LinkedIn. But are your Google rankings important to you? Does it matter how high you are in the search results for topics related to your business?

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What is responsive design?

From time to time, we get clients who specifically ask if their website is mobile friendly, or if it uses responsive design. The majority of the time, we simply respond with “yes,” as we’ve been doing responsive design for a while now.

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More drip campaign emails

Two months ago, we looked at six types of emails to include in a drip campaign. Then last month, we looked at examples of three of those. This month, we’ll take a closer look at some more of the specific emails you might include in a welcome series of emails.

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Picking a replacement web font

So you’ve been using an awesome font you love in all your print material. It looks great on your business cards, your brochures, and your fliers. Then you tell your web gal—or guy—that you want to use it on your website as well.

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Problems getting emails from your website

From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.

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Shared hosting vs. dedicated hosting vs. managed hosting

Worried you may not be on the best type of web hosting for you? Website hosting can be a confusing thing for the average person. In fact, a good portion of the people I talk with about websites don’t actually know what hosting is. And even when they do, they often don’t know the difference between various types of hosting.

So what is the difference?

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Should your organization be on Pinterest?

Earlier this year, Pinterest hit the 200 million mark for monthly active users. While that’s not as high as Facebook or Twitter, it’s still a lot of people.

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A closer look at drip campaigns

Last month we looked at six types of emails to include in a drip campaign, which is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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Need design inspiration for your website?

Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?

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White hat vs. black hat SEO tactics

In the early days of search engine optimization, there were lots of companies that used black hat tactics to improve rankings. Unfortunately, there are still some companies using such tactics today as well, although the search engines have gotten smarter and often recognize it.

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