SEO—Search Engine Optimization—is important for most businesses. It allows your potential customers and clients to find you on search engines like Google.As the old saying goes, you don’t have to run faster than a bear to get away from it. You just have to run faster than the guy next to you. If you want to pass your competitors in Google, you just need to do better than they’re doing. So, how do you find your SEO competitors?
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One of the things I like best about our company is the flexibility we have in our schedule. Yes, I can take off in the middle of the day to get a haircut or take my dogs to the vet, but we’re also pretty generous with our holidays, especially for a smaller company.
It’s 2021, guys. Smartphones are everywhere. I’m constantly on my iPhone, taking photos, buying food, paying bills, and even surfing the web. If your website isn’t mobile-friendly, then it’s time to get your act together! Let’s look at four mobile websites for companies I love and a lesson we can learn from each of them.
We’ve used Mailchimp for years and are huge fans. While it’s not a good fit for every situation, it tends to be easy to use, easy to understand, quick, efficient, and affordable for most organizations. Let’s take a look at what I think are the best Mailchimp features.
A good, professional video takes a good professional to make. Seems obvious, right? I know, I know, but there’s a time and place for videos you’ve shot on your smartphone. One of the side effects of coronavirus is that we all became much more accepting of amateur videos. But, there’s a difference between amateur videos and unprofessional videos—videos that make you look dumb.
Basically everyone has a mobile device now. Not even counting tablets, mobile devices were responsible for 54.8% of global website traffic in the first quarter of 2021. We’ve seen that B2B numbers tend to run a little less, but it’s still enough traffic that you need to make sure your mobile website is good. Worried your mobile website might stink? You might be right. Let’s be honest, have you even looked at it lately?
Domain names are great. Without them, we’d all be typing in long IP addresses that aren’t that memorable. Seriously, would you rather type in google.com or 142.250.68.142? Not counting major number nerds out there, domain names are the way to go!
Instagram. I like it. If I’m being honest, I mostly follow YouTubers. Instagram is great for ideas about home organization. But it can also be great for businesses and nonprofits. And it’s definitely grown and changed in the past few years. If your organization wants to use Instagram or take it to the next level, here are five quick tips.
If nothing else drove me crazy, using Facebook Business Suite—formerly Facebook Business Manager—would still make me feel insane. They change things so often that it’s absolutely infuriating. If Facebook frustrates me, a millennial who went to college for this stuff, then I imagine people that use it less often probably have even more trouble. So, let’s take a look at Facebook Business Suite and what you need to know.
Not every social media platform is a good fit for every organization. But don’t jump to conclusions! While LinkedIn is perhaps most utilized in the B2B world, it can be beneficial for nonprofits as well, depending on how you use it.