Blog

How to use LinkedIn for marketing

If LinkedIn is a good fit for your organization’s goals, it can be a great marketing tool. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don’t know that to do. Here are 40 things you can do to use LinkedIn for marketing.

Read More

Get to know Jackie, our new Writing Wizard!

We’re excited to introduce our newest team member, Jackie Bell. We’ve been planning on adding a digital marketing coordinator for quite a while. Our search lasted a couple of months, and Jackie stood out as the best candidate. She’s been here for a couple of weeks now, so I recently took some time to ask her a few questions.

Read More

Animated GIFs in Mailchimp, Facebook, and WordPress!

Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.

Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.

Read More

Do nonprofits need social media?

Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?

Read More

5 SEO tools for a beginner

Search Engine Optimization—aka SEO—is all about how and where you show up in search engines, primarily Google. While some organizations can afford to invest in professional SEO help, others can’t. Fortunately, some tools can help you even if you’re a beginner. Here are five tools that I would recommend you use if you’re doing your own SEO.

Read More

25 Facebook cover photos for businesses

If you want your organization’s Facebook page to look professional, a good looking cover photo is essential. While not everyone will judge you based on how professional your cover photo is, some will. And you want your cover photo—and profile image—to inspire feelings of trust. So how do you do that?

Read More

Can a business join LinkedIn?

If you’ve used LinkedIn for any time, chances are pretty good that you’re familiar with your LinkedIn profile. People who sign up for a LinkedIn account get a profile that shows their profile photo, background photo, summary, work history, and more. But that’s really set up for individuals, not businesses. Can a company or nonprofit join LinkedIn?

Read More

How much does it cost to maintain a website?

The days of launching a website then not having to touch it for several years are long gone. Depending on your website’s complexity, the CMS—Content Management System—it’s built on, and your needs, the investment for maintaining a website can vary greatly. If you’re paying yearly…

Read More

25 writing tips for digital marketing

A huge part of any digital marketing plan is good, quality, consistent content. And all that content means you need to spend a lot of time writing. Writing can be hard! Here are 25 tips you can use to make your writing easier and more effective.

Read More

YouTube thumbnail tools

Whether it’s for me personally, one of our clients, or us here at T&S, I love for marketing material to look amazing. And I also like to be able to do things on my own. Maybe you like both of those things as well. If you’re using YouTube as part of your marketing, there are tools available to help you make your thumbnails look amazing. Best of all, they’re free tools!

Read More