Blog

Need design inspiration for your website?

Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?

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White hat vs. black hat SEO tactics

In the early days of search engine optimization, there were lots of companies that used black hat tactics to improve rankings. Unfortunately, there are still some companies using such tactics today as well, although the search engines have gotten smarter and often recognize it.

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Common questions about domain names

Your domain name is a key part of your online identity. At the most basic level, a domain name is a website address (such as www.tandsgo.com), but it’s actually a little more complicated than that.

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Six emails to include in a drip campaign

In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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What type of online video matches your goals?

Want to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.

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The diminishing role of keywords in SEO

In the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.

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How social platforms display video in 2017

If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.

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How does your business card stack up?

A few years ago, we did an analysis of business cards we had received at networking events. We looked at color, paper, size, orientation, information, and overall appearance. Since it’s been a few years, we decided to do a similar experiment on a new stack of cards.

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Why online video is the future of content marketing

The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.

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Should you worry about your WordPress website’s speed?

The short answer is, yes, you should worry about website speed. Who cares, you might ask? People and Google. But if you want the long answer with some tips to go along with it, keep on reading.

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