Blog

How to create a Facebook Page

If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.

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Hootsuite and WordPress integration

One of my main duties here at T&S is scheduling blogs and social media. I’ve said it before and I’ll say it again: WordPress, Hootsuite, and I have a love-hate relationship.

Don’t get me wrong! Those tools make what we do possible by allowing us to pre-schedule social media and blogs. But getting WordPress and Hootsuite to play nice together can sometimes feel like I’m parenting my three boys!

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20 questions Google Analytics can answer for you

While you may or may not need a website, let’s assume for a moment that you have one already. And since 65.5% of the top 1 million websites use Google Analytics, there’s a good chance you’ve already got it set up on your website.

But are you actually using it? Not if you don’t know what to look at!

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Deleting inactive Mailchimp subscribers

In May 2019 Mailchimp changed how their pricing worked. They added limitations that weren’t previously there and overall just moved to a new pricing model. Users of the free plans were impacted the most, but plenty of people across the internet were not happy. Keep in mind that…

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Strategic web design with fonts and colors

Looking for a foundation to start designing your website strategically? Whether you’re working with a web design agency, freelancer, or going the DIY route, two of the early design elements to start with are your fonts and colors. Let’s look at what you need to know…

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Is WordPress SEO friendly?

I’ve used WordPress since 2009, and I’ve helped tons of people with SEO during that time. And every once in a while, I hear one of two things: “I hear WordPress is great for SEO.” or “I’ve heard WordPress is terrible for SEO!” So which one is true? As with most things in life, it just depends.

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Design tools to make social media stories better

If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!

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How to get more online reviews

Ever received a negative review online and immediately started panicking? Or maybe you know that online reviews shape where and how you show up in Google results. It’s time to get more strategic about your online reviews!

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What are good email marketing statistics?

Overwhelmed by all the moving parts in an email marketing campaign? You have to get subscribers, watch your bounce rates, open rates, click rates (aka click through rates or CTR), and so on. Good reporting and statistics tools are super important! If you didn’t know already, we’re huge Mailchimp fans. And one of the things Mailchimp is really good at is

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Don’t put all your digital marketing eggs in one basket

Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!

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