If you want to make it easy for people to do business with you, you must make it easy to find you online. SEO—Search Engine Optimization—is a huge part of that.
SEO is all about how and where you show up in search engines. And Google is, by far, the most popular search engine out there. So in general, you should focus on showing up better in Google.
But if you’re just starting out, SEO can feel overwhelming! What should you do first? What are some of the quickest wins?
Let’s look at a healthy strategy for SEO. Then we’ll look at 12 tools and tactics you can use to help improve your SEO.