There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?
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SEO, or search engine optimization, has been a hot buzzword for years now. But is it really important? Is it something you should invest any resources in?
You’ve probably seen those good looking pictures with text over them on Instagram, or another social media platform. Something with an inspirational quote, promotional message, or even something funny over the top of a good looking photo can help you connect with your audience. But maybe, like me, you’ve thought, “I’m not a graphic designer. How can I make something like that?” I have great news! There is an easy-to-use tool that can help.
WordPress is a powerful website building platform, and one of the most frequently used content management systems, a.k.a. CMSs. We’ve used it for years here at T&S, and we love it! Even if you’re a DIYer looking to start a website, you can install WordPress and get up and running. It’s a flexible system with many different plugins and themes. There are a lot of reasons to use it!
You used to have to know a lot of HTML to build a website, and even then it was no guarantee it’d look good. That’s no longer the case! Now you can build a really good looking website without a ton of time and hassle with some of the What You See is What You Get (WYSIWYG) website builders out there. Wix, Squarespace and WordPress are the main options on the market. While WordPress is our personal favorite here at T&S, all three bring different strengths and weaknesses to the table.
Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.
Maybe you have thought to yourself, “Self, I should really be doing more on LinkedIn, but I have no clue how I can get more business using it.” If so, you’re not alone! I frequently talk to business owners and salespeople who have heard about other people having success on LinkedIn, but don’t know how to get started themselves. We’ll dive into a system to use LinkedIn for business development here in a moment, but first let’s answer this question: Should you even be using LinkedIn?
I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.
While SEO is something we have helped clients with for over a decade now, that’s not my area of expertise. Other people on our team handle that. However, that puts me in a position to relate to our clients who hire us because they’re not SEO experts either!
Did you realize that an unprofessional email address makes you look unprofessional? Are you inadvertently making a bad first impression with your email address? Sure, not everyone will make assumptions based on your email address. But some people will. That means in order to be sure you make a good impression, you need to have an address that comes off as professional.