Blog

20 more LinkedIn resources

It may be hard to believe, but LinkedIn started way back in 2003, the same year we launched T&S Online Marketing! If you’re in the B2B space, then you probably already know LinkedIn is a must. Not only should you have a profile for your personal presence there, but you also need a Company Page as well. But if you’re like many people I talk with…

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How to get more engagement on Instagram

Is your organization active on Instagram? Maybe you’ve moved past the Instagram basics for businesses and want more people liking and commenting on your Instagram posts. Of course you do! After all, the Instagram algorithm likes it when people are more engaged with your posts. The key is to get followers that are more likely to engage with you. So how do you do that? It can take some work, but this system is pretty straightforward.

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What are Mailchimp social cards?

If you’ve ever felt overwhelmed by email marketing, you’re not alone. Sure, the basics are simple: send an email to a list of subscribers to stay top of mind and get people to know, like, and trust you. But it quickly gets more complicated!

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Picking a nonprofit marketing consultant

Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.

It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.

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Tips for SEO blog posting

Are you already blogging, but wish your blog was helping how and where you were showing up in Google? You need to get better at blogging for SEO—Search Engine Optimization.

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How to create a Facebook Page

If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.

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Hootsuite and WordPress integration

One of my main duties here at T&S is scheduling blogs and social media. I’ve said it before and I’ll say it again: WordPress, Hootsuite, and I have a love-hate relationship.

Don’t get me wrong! Those tools make what we do possible by allowing us to pre-schedule social media and blogs. But getting WordPress and Hootsuite to play nice together can sometimes feel like I’m parenting my three boys!

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20 questions Google Analytics can answer for you

While you may or may not need a website, let’s assume for a moment that you have one already. And since 65.5% of the top 1 million websites use Google Analytics, there’s a good chance you’ve already got it set up on your website.

But are you actually using it? Not if you don’t know what to look at!

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Deleting inactive Mailchimp subscribers

In May 2019 Mailchimp changed how their pricing worked. They added limitations that weren’t previously there and overall just moved to a new pricing model. Users of the free plans were impacted the most, but plenty of people across the internet were not happy. Keep in mind that…

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Strategic web design with fonts and colors

Looking for a foundation to start designing your website strategically? Whether you’re working with a web design agency, freelancer, or going the DIY route, two of the early design elements to start with are your fonts and colors. Let’s look at what you need to know…

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