Blog

How to market on Pinterest – Infographic

As a graphic designer, I probably use Pinterest more than the average male. I find myself creating boards and looking for inspiration for web design, logo creation, print design, and loads of other design projects almost every day. But did you know 40% of Pinterest users are men? Your ideal client may spend more time on Pinterest than you realize.

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How SEO has changed

Believe it or not, the term SEO—Search Engine Optimization—most likely predates Google by about a year. The term can be traced back to 1997, while Google was founded in late 1998. It should be no surprise that SEO tactics have changed drastically during the 20+ years since then.

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Determining your online marketing budget

There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?

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Importance of good SEO

SEO, or search engine optimization, has been a hot buzzword for years now. But is it really important? Is it something you should invest any resources in?

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How to make picture quotes on Instagram

You’ve probably seen those good looking pictures with text over them on Instagram, or another social media platform. Something with an inspirational quote, promotional message, or even something funny over the top of a good looking photo can help you connect with your audience. But maybe, like me, you’ve thought, “I’m not a graphic designer. How can I make something like that?” I have great news! There is an easy-to-use tool that can help.

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How the WordPress login works

WordPress is a powerful website building platform, and one of the most frequently used content management systems, a.k.a. CMSs. We’ve used it for years here at T&S, and we love it! Even if you’re a DIYer looking to start a website, you can install WordPress and get up and running. It’s a flexible system with many different plugins and themes. There are a lot of reasons to use it!

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Wix vs Squarespace vs WordPress

You used to have to know a lot of HTML to build a website, and even then it was no guarantee it’d look good. That’s no longer the case! Now you can build a really good looking website without a ton of time and hassle with some of the What You See is What You Get (WYSIWYG) website builders out there. Wix, Squarespace and WordPress are the main options on the market. While WordPress is our personal favorite here at T&S, all three bring different strengths and weaknesses to the table.

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How to add Facebook to your Gmail signature

Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.

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A system to use LinkedIn for business development

Maybe you have thought to yourself, “Self, I should really be doing more on LinkedIn, but I have no clue how I can get more business using it.” If so, you’re not alone! I frequently talk to business owners and salespeople who have heard about other people having success on LinkedIn, but don’t know how to get started themselves. We’ll dive into a system to use LinkedIn for business development here in a moment, but first let’s answer this question: Should you even be using LinkedIn?

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Tips for a versatile logo

I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.

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