Blog

Color personalities and how to choose yours

When you make something for people to look at, you generally want them to feel a certain way. This is especially true when it comes to branding, logos, websites, and the like.

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Is it time to redesign your website?

If you’re like most other businesses and nonprofits that aren’t brand new, you probably already have a website. We’ve been helping clients with websites since 2003, and it’s fairly rare now to see an established organization that doesn’t have a website.

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Hootsuite & Pinterest: Together at last

If you haven’t heard the news, the social media scheduling tool Hootsuite finally rolled out a long-awaited partnership with none other than Pinterest. Hootsuite account-holders can now pin and schedule to Pinterest, and Hootsuite Impact users will be able to access important metrics and analytics on social reach.

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Festive and fun Independence Day cover photos

Independence Day is almost here! Is your social media ready to celebrate our nation’s birthday? These cover photos should be able to help you celebrate with red, white, and blue.

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How to improve your YouTube channel in 30 minutes

Getting ready to be more active on YouTube? Recently started publishing videos on a regular basis? If you’re like many others, your YouTube channel may look a little threadbare. Have no fear! In just 30 minutes or so, you can turn it all around. Here are some tips you can implement quickly.

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Facebook Insights 101

Do you have a business Facebook account that you use to promote your brand? If so, have you ever poked around the free Facebook Insights?

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What’s your [social media] story?

If you’ve been on social media recently, you’ve probably seen the ‘Stories’ feature become popular across your favorite platforms like Facebook and Instagram. Have you been wondering where it came from, what it’s all about, and how you can leverage it in your digital marketing? Well it’s your lucky day, because this blog is for you!

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Don’t put all your digital eggs in one basket

You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common. The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.

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Pay-what-you-can digital marketing for nonprofits

Back in late 2008, I decided I really liked nonprofits. Immediately, I started planning a year of website giveaways. Each month in 2009, we gave away a website to a nonprofit. And we started working with several nonprofits that we continue to work with today, including Diabetes Solutions of Oklahoma, Teen emPower, and The Kids’ Place. Around the same time…

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How keywords in SEO have changed

Have you heard of keywords and key phrases as it relates to being found on search engines like Google? Keywords and key phrases are what search engine users enter into sites like Google, that businesses and nonprofits want to show up for. Well, a lot has changed over the years, and they don’t play the same role they used to.

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