Archive for General

5 SEO tools for a beginner

Search Engine Optimization—aka SEO—is all about how and where you show up in search engines, primarily Google. While some organizations can afford to invest in professional SEO help, others can’t. Fortunately, some tools can help you even if you’re a beginner. Here are five tools that I would recommend you use if you’re doing your own SEO.

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25 Facebook cover photos for businesses

If you want your organization’s Facebook page to look professional, a good looking cover photo is essential. While not everyone will judge you based on how professional your cover photo is, some will. And you want your cover photo—and profile image—to inspire feelings of trust. So how do you do that?

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Can a business join LinkedIn?

If you’ve used LinkedIn for any time, chances are pretty good that you’re familiar with your LinkedIn profile. People who sign up for a LinkedIn account get a profile that shows their profile photo, background photo, summary, work history, and more. But that’s really set up for individuals, not businesses. Can a company or nonprofit join LinkedIn?

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How much does it cost to maintain a website?

The days of launching a website then not having to touch it for several years are long gone. Depending on your website’s complexity, the CMS—Content Management System—it’s built on, and your needs, the investment for maintaining a website can vary greatly. If you’re paying yearly…

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25 writing tips for digital marketing

A huge part of any digital marketing plan is good, quality, consistent content. And all that content means you need to spend a lot of time writing. Writing can be hard! Here are 25 tips you can use to make your writing easier and more effective.

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YouTube thumbnail tools

Whether it’s for me personally, one of our clients, or us here at T&S, I love for marketing material to look amazing. And I also like to be able to do things on my own. Maybe you like both of those things as well. If you’re using YouTube as part of your marketing, there are tools available to help you make your thumbnails look amazing. Best of all, they’re free tools!

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How to market on Pinterest – Infographic

As a graphic designer, I probably use Pinterest more than the average male. I find myself creating boards and looking for inspiration for web design, logo creation, print design, and loads of other design projects almost every day. But did you know 40% of Pinterest users are men? Your ideal client may spend more time on Pinterest than you realize.

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How SEO has changed

Believe it or not, the term SEO—Search Engine Optimization—most likely predates Google by about a year. The term can be traced back to 1997, while Google was founded in late 1998. It should be no surprise that SEO tactics have changed drastically during the 20+ years since then.

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Determining your online marketing budget

There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?

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Importance of good SEO

SEO, or search engine optimization, has been a hot buzzword for years now. But is it really important? Is it something you should invest any resources in?

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