Archive for General

Can SEO be guaranteed?

Digital marketing is a proven way to promote your organization in the modern world. Nevertheless, many business owners are cautious about investing search engine optimization—SEO—because they have no experience with it.Can SEO be guaranteed? Let’s take a look at what you can expect from search engine marketing.

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Should your organization use Instagram or Snapchat?

Snapchat and Instagram have become popular social media platforms to not only connect with others but for organizations to promote themselves. Though they are both great platforms for organizations to use, they have different capabilities. So, when should your organization use them? What’s the difference between Snapchat and Instagram?

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Must-have WordPress plugins — infographic

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10 ways to integrate social media into your website

While your website is a great way to inform your target audience about your organization, social media is a great way to interact with them. So integrating your social media into your website just makes sense! It provides an easy way for people to know that you are staying up to date with social platforms and lets them easily engage and interact with you and your organization.

But what does integrating social media into your website really mean? Here are ten different ways to do just that.

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The most popular content on Instagram

Instagram is one of the most popular social media websites that allows you to share photos, stories, and videos with other users. It showcases a lot of diverse content to fit everyone’s interests, and is worth considering for your organization’s marketing. Different types of content tend to be more popular than others. Let’s look at what they are so you can apply them to your organization’s Instagram account!

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How to use LinkedIn for marketing

If LinkedIn is a good fit for your organization’s goals, it can be a great marketing tool. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don’t know that to do. Here are 40 things you can do to use LinkedIn for marketing.

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Get to know Jackie, our new Writing Wizard!

We’re excited to introduce our newest team member, Jackie Bell. We’ve been planning on adding a digital marketing coordinator for quite a while. Our search lasted a couple of months, and Jackie stood out as the best candidate. She’s been here for a couple of weeks now, so I recently took some time to ask her a few questions.

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Animated GIFs in Mailchimp, Facebook, and WordPress!

Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.

Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.

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Do nonprofits need social media?

Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?

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5 SEO tools for a beginner

Search Engine Optimization—aka SEO—is all about how and where you show up in search engines, primarily Google. While some organizations can afford to invest in professional SEO help, others can’t. Fortunately, some tools can help you even if you’re a beginner. Here are five tools that I would recommend you use if you’re doing your own SEO.

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