Archive for General

How to get more online reviews

Ever received a negative review online and immediately started panicking? Or maybe you know that online reviews shape where and how you show up in Google results. It’s time to get more strategic about your online reviews!

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What are good email marketing statistics?

Overwhelmed by all the moving parts in an email marketing campaign? You have to get subscribers, watch your bounce rates, open rates, click rates (aka click through rates or CTR), and so on. Good reporting and statistics tools are super important! If you didn’t know already, we’re huge Mailchimp fans. And one of the things Mailchimp is really good at is

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Don’t put all your digital marketing eggs in one basket

Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!

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You may not need a website

Believe it or not, you may not need a website! I know, that sounds like sacrilege coming from someone who has been helping clients with their websites since 2003. Before you pull out the pitchforks and torches, let me explain.

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How to find blog topics

Blogging is great for SEO and to demonstrate your expertise to potential new clients. But it can often be a challenge to come up with new and interesting topics to write about. Maybe you came up with a list of topics when you started blogging, but you’re almost done with the list. Or maybe you’re just starting out and you don’t even have a list yet. It’s time for some brainstorming! But the process of coming up with new topics can feel like an uphill struggle. Here are six different ways to find blog topics when the going gets tough.

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How to get your website back

Maybe your web developer disappeared. Maybe your webmaster is holding your website hostage. Maybe you’re fed up and ready to fire your web designer. Maybe an employee that registered everything has lost all the usernames passwords. You’ve lost control of your website!

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How drip email campaigns work

If you’re anything like me, you might have heard of a drip campaign, but didn’t completely understand what it was or how you could use it. In addition to being the graphic designer extraordinaire here at T&S, I also help with content on a fairly regular basis. Depending on the topic, I enjoy writing nearly as much as I enjoy designing. As a result, I recently contributed to a drip campaign project we started working on for a client.

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How to maintain a WordPress website

We’ve been creating WordPress websites since 1909. Wait, I’m pretty sure my notes are wrong and we actually started in 2009. That seems a lot more likely. We’ve launched hundreds of websites. Some of our clients now manage their own websites, while others have us manage their websites for them. And while we’ve always offered hands on training with our clients and had training videos available as well, we’ve never put together a guide on managing your own WordPress website.

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How to prevent link rot

Link rot. Sounds gross, right? Really, it’s just another name for a broken link. But it’s something you need to be aware of if you’re managing a website on an ongoing basis.

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A more professional email address

What does your email address say about you? Does using a Gmail or Yahoo email address come across as professional as one using your own domain? Obviously, it’s subjective. But first impressions are important, so you should put thought into your email address rather than just using that Gmail address you’ve had for the past ten years.

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