Archive for General

Problems getting emails from your website

From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.

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Shared hosting vs. dedicated hosting vs. managed hosting

Worried you may not be on the best type of web hosting for you? Website hosting can be a confusing thing for the average person. In fact, a good portion of the people I talk with about websites don’t actually know what hosting is. And even when they do, they often don’t know the difference between various types of hosting.

So what is the difference?

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Should your organization be on Pinterest?

Earlier this year, Pinterest hit the 200 million mark for monthly active users. While that’s not as high as Facebook or Twitter, it’s still a lot of people.

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A closer look at drip campaigns

Last month we looked at six types of emails to include in a drip campaign, which is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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Need design inspiration for your website?

Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?

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White hat vs. black hat SEO tactics

In the early days of search engine optimization, there were lots of companies that used black hat tactics to improve rankings. Unfortunately, there are still some companies using such tactics today as well, although the search engines have gotten smarter and often recognize it.

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Common questions about domain names

Your domain name is a key part of your online identity. At the most basic level, a domain name is a website address (such as www.tandsgo.com), but it’s actually a little more complicated than that.

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Six emails to include in a drip campaign

In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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What type of online video matches your goals?

Want to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.

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The diminishing role of keywords in SEO

In the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.

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