Archive for General

Why online video is the future of content marketing

The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.

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Should you worry about your WordPress website’s speed?

The short answer is, yes, you should worry about website speed. Who cares, you might ask? People and Google. But if you want the long answer with some tips to go along with it, keep on reading.

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Watch out for these red flags with SEO services

SEO is a popular topic these days, as it should be. Search engine rankings are important for businesses, and you should be actively working to improve your ranking over time.

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When should you use email marketing automation?

A lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.

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What exactly is social video marketing?

You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.

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How to vet nonprofit marketing consultants

At T&S, we have worked with a lot of nonprofits. Probably because I’m known as a bleeding heart who really loves helping nonprofits, especially those who fall into the social services category.

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How much does Facebook management cost?

If you’re looking at the possibility of outsourcing some of your social media, you’re probably wondering how much Facebook (or other social media) management costs.

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The simple way to get on Google

As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.

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Best practices for your homepage video

One type of video we do fairly often here at T&S is a 60-second commercial of sorts for the main page on our clients’ websites. Of course, it doesn’t have to be exactly 60 seconds—ours isn’t—but it does need to be fairly short.

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Where can you use hashtags?

If you want to start using hashtags, you’ve probably noticed it can be a bit confusing at first. Which social media websites support them? And are people actually using them on all those sites?

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