Archive for General – Page 2

How do I fix a slow website?

Your website’s speed is important for two main reasons. First, people will leave if they think it’s too slow. Second, Google will penalize your website in the search engine results if they think it’s too slow.

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Facebook Pages vs. profiles vs. groups

Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.

However, often I’m asked whether an individual or organization should be using a Page, profile, or group.

The short answer? It depends.

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How do you promote a nonprofit?

When it comes to marketing your nonprofit organization, you have tons of options. Keep in mind that some tactics may work for other organizations but not work as well for your nonprofit. Fortunately, I’ve created a list of must-dos and tactics that we typically use and have been proven to be successful!

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How to recover your LinkedIn account

I’ve seen it many times over the years. You lost access to your LinkedIn account. Maybe you forgot your password, you lost access to your previous email address that’s connected to the account, or maybe you deleted your account and want it back. Don’t panic! There are ways to recover access to your LinkedIn account.

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5 lessons from Fabletics on Instagram

Choosing one Instagram page that stands out to me is difficult because there are so many great options, but overall, Fabletics’ Instagram page has it all—especially when it comes to marketing tactics. Fabletics designs activewear for women (they also have Fabletics for men) and was co-founded by actress Kate Hudson. So, why have I chosen Fabletics? Let’s break it down!

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Is Mailchimp any good?

If you use email marketing, there’s a likely chance that you’ve heard of Mailchimp—maybe you’re currently using it. We at T&S are big fans of Mailchimp, but that doesn’t mean it’s right for everyone.

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Why we use a WordPress page builder

When you think of website design, what comes to mind? Coding? Complexity? That may have been true back in 2003 when our agency first opened its doors, but it’s not the case any longer. We at T&S are big fans of WordPress in general, and for many reasons. It’s a very versatile platform, and one of the tools we use through WordPress is a page builder plugin to create clients’ websites. Our team can still dip into the code when needed, it’s just not needed nearly as much now as it used to be. Beaver Builder is our page builder of choice, so let’s look at what it offers and why we like it.

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15 fun facts about Leann

A big part of our company culture is having fun, so we’ve decided everyone on our team has to share some fun facts about themselves. And apparently I’m going first! Here are fifteen fun facts you may not know about me.

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How much does a Facebook business page cost?

In general, businesses and nonprofits need to have a social media presence, and Facebook is typically a great place to start. Facebook offers different types of profiles and pages to meet everyone’s needs, allowing businesses to drive traffic, increase click rates, promote engagement, set a trustworthy foundation with clients or customers, and even increase sales.

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Mobile-friendly website examples

Have you ever clicked on a website from your phone and notice that half of the text is cut off? Photos are all over the place? It’s stressful and a bad user experience!

When creating a website, you should always have the term “mobile-friendly” in the back of your mind. If your website isn’t mobile-friendly, people who browse the internet on their cell phones will have issues when trying to view your site.

Let’s look at why that matters, some tips you can use, and finally some examples of well-designed mobile websites.

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