Archive for blogging

Blogging can be used as part of your digital marketing plan, if that makes sense for you. Check these articles out for better blogging strategy.

How to find blog topics

Blogging is great for SEO and to demonstrate your expertise to potential new clients. But it can often be a challenge to come up with new and interesting topics to write about. Maybe you came up with a list of topics when you started blogging, but you’re almost done with the list. Or maybe you’re just starting out and you don’t even have a list yet. It’s time for some brainstorming! But the process of coming up with new topics can feel like an uphill struggle. Here are six different ways to find blog topics when the going gets tough.

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How to optimize blog posts for SEO

If you have a website, chances are good that where you show up in Google is important to you. And if that’s the case, you may have heard that blogging on a regular basis helps you show up higher and better in search engine results.

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The simple way to get on Google

As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.

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Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Better headlines without a journalism degree

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Treat your blog articles like movies

So you’ve been blogging for a while, sinking a lot of effort into writing helpful articles for your target market. Would you like to get more mileage out of them? You can!
I’m a big movie fan. And just like blog articles, movies are pieces of content. Let’s assume a lot more resources are sunk into the average movie than into the average blog article. But bear with me for a moment.

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Business blogging: pros and cons

Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.

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How to pick your blog topic

If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…

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Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

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Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?

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