As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
Archive for blogging
Blogging can be used as part of your digital marketing plan, if that makes sense for you. Check these articles out for better blogging strategy.
For years we’ve been working with clients that understand that it’s a good idea to blog, but have no clue what they would blog about. While you should certainly get more strategic as time goes on, the old quote attributed to Mark Twain holds true: “The secret to getting ahead is getting started.”
Are you already blogging, but wish your blog was helping how and where you were showing up in Google? You need to get better at blogging for SEO—Search Engine Optimization.
Blogging is great for SEO and to demonstrate your expertise to potential new clients. But it can often be a challenge to come up with new and interesting topics to write about. Maybe you came up with a list of topics when you started blogging, but you’re almost done with the list. Or maybe you’re just starting out and you don’t even have a list yet. It’s time for some brainstorming! But the process of coming up with new topics can feel like an uphill struggle. Here are six different ways to find blog topics when the going gets tough.
If you have a website, chances are good that where you show up in Google is important to you. And if that’s the case, you may have heard that blogging on a regular basis helps you show up higher and better in search engine results.
As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.
WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.
We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.
So you’ve been blogging for a while, sinking a lot of effort into writing helpful articles for your target market. Would you like to get more mileage out of them? You can!
I’m a big movie fan. And just like blog articles, movies are pieces of content. Let’s assume a lot more resources are sunk into the average movie than into the average blog article. But bear with me for a moment.
Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.