Archive for blogging

Blogging can be used as part of your digital marketing plan, if that makes sense for you. Check these articles out for better blogging strategy.

How do I create a business blog?

Here at T&S, we’re big fans of blogging. While we weren’t nearly as good at it back then, we’ve been blogging for our agency since 2008. And our longest continuous blog for a client has been running since 2011. Blogging is great for SEO, connecting with current and potential clients, and demonstrating your expertise and approachability. But how do you actually create a business blog?

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Should you start a blog?

A lot can change in 10 years. I know in my house, there are way more smart speakers in 2022 than the zero we had in 2012. Amazon makes almost daily deliveries to us now, which was much rarer in 2012.

So, should you start a blog for your business or nonprofit in 2022? Or whatever year you’re reading this? Is blogging still a good digital marketing strategy for organizations?

The answer is… it depends.

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Blogging for business 101

If the thought of writing blogs overwhelms you, it’s okay! I have a few tips and tricks that can help get you organized and started on the process, as well as the many benefits of blogging for your business.

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How to optimize blog posts for SEO

If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.

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25 writing tips for digital marketing

A huge part of any digital marketing plan is good, quality, consistent content. And all that content means you need to spend a lot of time writing. Writing can be hard! Here are 25 tips you can use to make your writing easier and more effective.

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Should you be blogging for business?

Blogging can either be a great thing for your business or nonprofit, or if can be a huge waste of time and resources. If blogging isn’t a good fit for your organization, would you rather know now or find out after months or years of blogging? Let’s take a look at some reasons you may or may not want to start blogging.

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Effective digital marketing during a crisis

As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!

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How to find blog topics – infographic

For years we’ve been working with clients that understand that it’s a good idea to blog, but have no clue what they would blog about. While you should certainly get more strategic as time goes on, the old quote attributed to Mark Twain holds true: “The secret to getting ahead is getting started.”

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Tips for SEO blog posting

Are you already blogging, but wish your blog was helping how and where you were showing up in Google? You need to get better at blogging for SEO—Search Engine Optimization.

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How to find blog topics

Blogging is great for SEO and to demonstrate your expertise to potential new clients. But it can often be a challenge to come up with new and interesting topics to write about. Maybe you came up with a list of topics when you started blogging, but you’re almost done with the list. Or maybe you’re just starting out and you don’t even have a list yet. It’s time for some brainstorming! But the process of coming up with new topics can feel like an uphill struggle. Here are six different ways to find blog topics when the going gets tough.

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