For businesses to benefit and bring value to their organization and its customers, they should first establish core values to serve as principles for their culture, identity, goals, direction, and more.
Archive for branding
Branding is more than just a pretty look. It should be strategic! Here are some articles we wrote to help you be a better brander! Or something like that…
Business cards are a massive part of businesses’ brand identity, but it’s amazing how many bad ones I run across. Of course, I’m probably a little biased since we design business cards, but many people have handed me their card, and then I immediately have to make my best effort to hide my horror at just how bad they are.
If you’re trying to grow your brand and bring more traffic to your website, you should be aware of a few common mistakes that people make when designing a website.
Business cards are a must. I don’t always make controversial statements like that, but we need to talk about it. Okay, maybe “controversial” is an exaggeration, but a business card that doesn’t adequately represent your organization or you as a person can leave a bad taste in the mouth of prospects, clients, and colleagues.
I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
Today’s topic is color palettes. Whether you are creating a brand, building your website, opening a store, or just making an infographic, it’s important to define your creation’s identity. Color is…
When you make something for people to look at, you generally want them to feel a certain way. This is especially true when it comes to branding, logos, websites, and the like.
Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?
While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.