I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.
Archive for branding
Branding is more than just a pretty look. It should be strategic! Here are some articles we wrote to help you be a better brander! Or something like that…
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
Today’s topic is color palettes. Whether you are creating a brand, building your website, opening a store, or just making an infographic, it’s important to define your creation’s identity. Color is…
When you make something for people to look at, you generally want them to feel a certain way. This is especially true when it comes to branding, logos, websites, and the like.
Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?
While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.
Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…
Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.
Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.
Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.