Archive for design

Design. Without it, everything is ugly! You don’t want your business’s marketing material to be ugly, do you? We didn’t think so.

Alternatives to an expensive logo

I may be a bit biased, but I think the logos we design at T&S Online Marketing are pretty awesome. However, our full-blown, professionally designed logo packages are not a good fit for everyone. So what can you do if you want a good looking logo, without breaking the bank? Fortunately, there are plenty of options out there!

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Mobile design inspiration

If your website isn’t mobile friendly, it’s time to get in on the game! It’s now been more than 10 years since the iPhone debuted. While I’m personally more of an Android fan, there’s no debating the fact that smart phones have greatly impacted web design.

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What is responsive design?

From time to time, we get clients who specifically ask if their website is mobile friendly, or if it uses responsive design. The majority of the time, we simply respond with “yes,” as we’ve been doing responsive design for a while now.

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Picking a replacement web font

So you’ve been using an awesome font you love in all your print material. It looks great on your business cards, your brochures, and your fliers. Then you tell your web gal—or guy—that you want to use it on your website as well.

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Need design inspiration for your website?

Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?

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How does your business card stack up?

A few years ago, we did an analysis of business cards we had received at networking events. We looked at color, paper, size, orientation, information, and overall appearance. Since it’s been a few years, we decided to do a similar experiment on a new stack of cards.

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Logo design process

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

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The right image size for social media

Okay, I know I’m biased as a graphic designer, but sharing images on social media is a really important part of a social media plan. And there’s plenty of objective proof!

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3 ways to make your logo more versatile

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…

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9 tips for a super email newsletter

An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.

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