Design. Without it, everything is ugly! You don’t want your business’s marketing material to be ugly, do you? We didn’t think so.
Business cards are a must. I don’t always make controversial statements like that, but we need to talk about it. Okay, maybe “controversial” is an exaggeration, but a business card that doesn’t adequately represent your organization or you as a person can leave a bad taste in the mouth of prospects, clients, and colleagues.
Whether it’s for me personally, one of our clients, or us here at T&S, I love for marketing material to look amazing. And I also like to be able to do things on my own. Maybe you like both of those things as well. If you’re using YouTube as part of your marketing, there are tools available to help you make your thumbnails look amazing. Best of all, they’re free tools!
You’ve probably seen those good looking pictures with text over them on Instagram, or another social media platform. Something with an inspirational quote, promotional message, or even something funny over the top of a good looking photo can help you connect with your audience. But maybe, like me, you’ve thought, “I’m not a graphic designer. How can I make something like that?” I have great news! There is an easy-to-use tool that can help.
I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.
With the advent of do-it-yourself website design and creation tools, you may want to design your own website. Sure, some people go to school and get a graphic design degree after putting in hundreds or thousands of hours, but anyone can create a website, right?
Well, yes. Actually, anyone can create a website. But that doesn’t mean that everyone should.
In an era of iPhones, Android phones, iPads, Amazon Fire, and numerous other mobile devices and tablets, it’s easy to take good mobile web design for granted. After all, all websites are mobile friendly, right? Sure, until you run into one that isn’t. What a pain! Of course, that may start you thinking. How sure are you that your own website is mobile friendly?
Looking for a foundation to start designing your website strategically? Whether you’re working with a web design agency, freelancer, or going the DIY route, two of the early design elements to start with are your fonts and colors. Let’s look at what you need to know…
Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.