Archive for email marketing

Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.

What are good email marketing statistics?

Overwhelmed by all the moving parts in an email marketing campaign? You have to get subscribers, watch your bounce rates, open rates, click rates (aka click through rates or CTR), and so on. Good reporting and statistics tools are super important! If you didn’t know already, we’re huge Mailchimp fans. And one of the things Mailchimp is really good at is

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How drip email campaigns work

If you’re anything like me, you might have heard of a drip campaign, but didn’t completely understand what it was or how you could use it. In addition to being the graphic designer extraordinaire here at T&S, I also help with content on a fairly regular basis. Depending on the topic, I enjoy writing nearly as much as I enjoy designing. As a result, I recently contributed to a drip campaign project we started working on for a client.

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A more professional email address

What does your email address say about you? Does using a Gmail or Yahoo email address come across as professional as one using your own domain? Obviously, it’s subjective. But first impressions are important, so you should put thought into your email address rather than just using that Gmail address you’ve had for the past ten years.

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Adding to your bottom line with email marketing

Just like with most forms of digital marketing, using an email newsletter to market your business can leave you in a rut. You can end up spinning your wheels and waste a lot of effort if you don’t have the right strategy in place. Here are a few things you should make sure you’re doing…

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More drip campaign emails

Two months ago, we looked at six types of emails to include in a drip campaign. Then last month, we looked at examples of three of those. This month, we’ll take a closer look at some more of the specific emails you might include in a welcome series of emails.

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Problems getting emails from your website

From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.

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A closer look at drip campaigns

Last month we looked at six types of emails to include in a drip campaign, which is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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Six emails to include in a drip campaign

In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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When should you use email marketing automation?

A lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.

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Be a MailChamp, not a MailChump!

We love MailChimp here at T&S. But if you don’t use it super often like we do, it’s possible you can make a mistake that leaves you with egg on your face.
Since we send dozens of email campaigns with MailChimp every month, we’ve learned some best practices. After all, we’re not perfect either!

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