Archive for email marketing

Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.

How to create a custom field in Mailchimp

Every email list needs an email address for each subscriber. And your list would likely benefit from having a first name and last name as well. But what do you do when you need a custom field like “Company Name?” How can you create something like that in Mailchimp?

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Email marketing 101

We’re big fans of all sorts of digital marketing platforms. We’ve been building websites since 2003 and also love social media. But none of those have the potential to be nearly as effective as email marketing, when done right. If you’re just starting out with email marketing, it can feel a bit overwhelming. I’m going to share an overview of email marketing.

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Can you use Mailchimp for free?

We’re big Mailchimp fans. While there are certainly more powerful, robust email marketing and marketing automation tools, Mailchimp tends to keep things simple and easy to use. We’ve used them for years. While we help clients with other platforms as well, it’s our email marketing platform of choice in most cases.

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Is Mailchimp any good?

If you use email marketing, there’s a likely chance that you’ve heard of Mailchimp—maybe you’re currently using it. We at T&S are big fans of Mailchimp, but that doesn’t mean it’s right for everyone.

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How do I contact Mailchimp for help?

We’re big fans of Mailchimp. It’s our platform of choice for email newsletters and plenty of other email marketing as well. We also recommend it to our clients largely because it’s so easy to use. But what do you do when you have a problem? How do you contact Mailchimp for help?

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How to use Mailchimp for email marketing

Is Mailchimp easy to use? Most of our clients think so. While many of our clients have us manage all their email marketing, others just have us help them with the initial setup, and then they take care of the ongoing work themselves.
 If you’re a DIYer, how do you actually use Mailchimp for email marketing?

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Animated GIFs in Mailchimp, Facebook, and WordPress!

Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.

Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.

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How to add Facebook to your Gmail signature

Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.

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A more professional email address – infographic

Did you realize that an unprofessional email address makes you look unprofessional? Are you inadvertently making a bad first impression with your email address? Sure, not everyone will make assumptions based on your email address. But some people will. That means in order to be sure you make a good impression, you need to have an address that comes off as professional.

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What are Mailchimp social cards?

If you’ve ever felt overwhelmed by email marketing, you’re not alone. Sure, the basics are simple: send an email to a list of subscribers to stay top of mind and get people to know, like, and trust you. But it quickly gets more complicated!

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