Archive for email marketing

Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.

Problems getting emails from your website

From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.

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A closer look at drip campaigns

Last month we looked at six types of emails to include in a drip campaign, which is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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Six emails to include in a drip campaign

In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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When should you use email marketing automation?

A lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.

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Be a MailChamp, not a MailChump!

We love MailChimp here at T&S. But if you don’t use it super often like we do, it’s possible you can make a mistake that leaves you with egg on your face.
Since we send dozens of email campaigns with MailChimp every month, we’ve learned some best practices. After all, we’re not perfect either!

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3 steps to build your email list from the ground up

If you’re starting an email newsletter, go ahead and pat yourself on the back! That can be one of the best ways to reach people who are likely to do business with you in the future.

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3 ideas for smarter newsletters

If you’re just starting out with email newsletters, it can be a challenge to know whether or not you’re doing things the right way.
If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. They can make your newsletter (and you) look even smarter!

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Is an email segment or an email list the right choice?

We’re big MailChimp fans at T&S, so we tend to use the same language they use. As they define it in the MailChimp glossary, a list is “a collection of subscribers who have opted-in to receive correspondence from you or your organization.”
A segment, however is a subset of that list. MailChimp defines it as, “a section of your list that includes only those subscribers who share common field information.”

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Don’t miss out on a wider audience

When people think of online marketing, having a website is usually what they think of as the bare minimum—the one thing they have to have.
But in some cases, having an email newsletter is as beneficial as having a website. It might even be a better choice for some organizations.
So what makes an email newsletter so powerful? There are four distinct benefits that an email newsletter has over other online marketing platforms.

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Separate your domain name from your hosting?

It may be initially more convenient for you to get your email, website hosting, and domain name from the same provider. People often do. But it might actually make things more complicated for you later on. And you really don’t have to…

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