Archive for email marketing

Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.

Adding to your bottom line with email marketing

Just like with most forms of digital marketing, using an email newsletter to market your business can leave you in a rut. You can end up spinning your wheels and waste a lot of effort if you don’t have the right strategy in place. Here are a few things you should make sure you’re doing…

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More drip campaign emails

Two months ago, we looked at six types of emails to include in a drip campaign. Then last month, we looked at examples of three of those. This month, we’ll take a closer look at some more of the specific emails you might include in a welcome series of emails.

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Problems getting emails from your website

From time to time, I talk to people who have problems getting emails from their website. Their website has some sort of contact form or lead generation form, and they don’t seem to be getting some or any of the emails from it.

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A closer look at drip campaigns

Last month we looked at six types of emails to include in a drip campaign, which is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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Six emails to include in a drip campaign

In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.

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When should you use email marketing automation?

A lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.

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Be a MailChamp, not a MailChump!

We love MailChimp here at T&S. But if you don’t use it super often like we do, it’s possible you can make a mistake that leaves you with egg on your face.
Since we send dozens of email campaigns with MailChimp every month, we’ve learned some best practices. After all, we’re not perfect either!

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3 steps to build your email list from the ground up

If you’re starting an email newsletter, go ahead and pat yourself on the back! That can be one of the best ways to reach people who are likely to do business with you in the future.

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3 ideas for smarter newsletters

If you’re just starting out with email newsletters, it can be a challenge to know whether or not you’re doing things the right way.
If you’re not already using these three ideas as part of your email newsletter marketing, I definitely recommend you try them out. They can make your newsletter (and you) look even smarter!

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Is an email segment or an email list the right choice?

We’re big MailChimp fans at T&S, so we tend to use the same language they use. As they define it in the MailChimp glossary, a list is “a collection of subscribers who have opted-in to receive correspondence from you or your organization.”
A segment, however is a subset of that list. MailChimp defines it as, “a section of your list that includes only those subscribers who share common field information.”

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