If you use email marketing, there’s a likely chance that you’ve heard of Mailchimp—maybe you’re currently using it. We at T&S are big fans of Mailchimp, but that doesn’t mean it’s right for everyone.
Archive for email marketing
Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.
We’re big fans of Mailchimp. It’s our platform of choice for email newsletters and plenty of other email marketing as well. We also recommend it to our clients largely because it’s so easy to use. But what do you do when you have a problem? How do you contact Mailchimp for help?
Is Mailchimp easy to use? Most of our clients think so. While many of our clients have us manage all their email marketing, others just have us help them with the initial setup, and then they take care of the ongoing work themselves. If you’re a DIYer, how do you actually use Mailchimp for email marketing?
Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.
Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.
Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.
Did you realize that an unprofessional email address makes you look unprofessional? Are you inadvertently making a bad first impression with your email address? Sure, not everyone will make assumptions based on your email address. But some people will. That means in order to be sure you make a good impression, you need to have an address that comes off as professional.
If you’ve ever felt overwhelmed by email marketing, you’re not alone. Sure, the basics are simple: send an email to a list of subscribers to stay top of mind and get people to know, like, and trust you. But it quickly gets more complicated!
In May 2019 Mailchimp changed how their pricing worked. They added limitations that weren’t previously there and overall just moved to a new pricing model. Users of the free plans were impacted the most, but plenty of people across the internet were not happy. Keep in mind that…
Overwhelmed by all the moving parts in an email marketing campaign? You have to get subscribers, watch your bounce rates, open rates, click rates (aka click through rates or CTR), and so on. Good reporting and statistics tools are super important! If you didn’t know already, we’re huge Mailchimp fans. And one of the things Mailchimp is really good at is
If you’re anything like me, you might have heard of a drip campaign, but didn’t completely understand what it was or how you could use it. In addition to being the graphic designer extraordinaire here at T&S, I also help with content on a fairly regular basis. Depending on the topic, I enjoy writing nearly as much as I enjoy designing. As a result, I recently contributed to a drip campaign project we started working on for a client.