We’re big MailChimp fans at T&S, so we tend to use the same language they use. As they define it in the MailChimp glossary, a list is “a collection of subscribers who have opted-in to receive correspondence from you or your organization.”
A segment, however is a subset of that list. MailChimp defines it as, “a section of your list that includes only those subscribers who share common field information.”
Archive for email marketing – Page 2
Email is one of our favorite forms of digital marketing. As long as you’re not using it to spam people. You’re not a spammer, are you? Don’t be.
When people think of online marketing, having a website is usually what they think of as the bare minimum—the one thing they have to have.
But in some cases, having an email newsletter is as beneficial as having a website. It might even be a better choice for some organizations.
So what makes an email newsletter so powerful? There are four distinct benefits that an email newsletter has over other online marketing platforms.
In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.
Social media, search engine optimization, and other online marketing tools are good. But none of them match the effectiveness of email marketing. An email reaches your customer where he or she is always at – their inbox. And when you send information out to your customers, you’re sending it to people who are already interested in you.
If you weren’t aware, we here at T&S use MailChimp for our email newsletter, and the email newsletters of our clients. Typically, we recommend that people focus on two email statistics: Opens and Clicks for individual campaigns. However, you can draw some interesting conclusions if you look at the email clients your subscribers are using. Fortunately, MailChimp makes that data super easy to access! Let’s take a look at…
Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?
You’ve done it. You’ve been hearing forever that email newsletters are great, and you’ve finally sent out your first email newsletter. Or maybe you’ve been sending it out for months now, and you’d like to make some improvements. Or, let’s face it, you may hate your own email newsletter. Whatever the case, let’s take a look at four ways you can quickly improve your email newsletter.
An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.
If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.
Episode 30 is a unique interview as regular host Tim Priebe has the microphone turned on him as he is interviewed by guest host, Gunnar Hood. Tim is the owner of T&S Online Marketing. Tim shares why he believes email is still his preferred form of marketing, how to properly use an email list, and how to create email marketing campaigns that will bring growth to your company.