Want to make your business’s Facebook presence more fun and engaging? Have you ever considered animated GIFs?
Don’t you like Facebook? You do? We do too! But using it strategically for your organization (business or nonprofit) is different than using it for fun. Check out our free advice on the topic!
Well, it’s official. Back in February 2022, Facebook turned 18. It can’t drink until 2025, but it’s old enough to vote. And it’s been driving long enough that it’s probably been pulled over a few times for reckless driving.
Let’s face it—people love short-form videos! Short-form videos are what made TikTok blow up, leading Instagram and Facebook to follow suit by allowing users to create video reels. Let’s discuss the benefits of posting Facebook Reels and how to create and post one for your business!
If nothing else drove me crazy, using Facebook Business Suite—formerly Facebook Business Manager—would still make me feel insane. They change things so often that it’s absolutely infuriating. If Facebook frustrates me, a millennial who went to college for this stuff, then I imagine people that use it less often probably have even more trouble. So, let’s take a look at Facebook Business Suite and what you need to know.
Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.
However, often I’m asked whether an individual or organization should be using a Page, profile, or group.
The short answer? It depends.
In general, businesses and nonprofits need to have a social media presence, and Facebook is typically a great place to start. Facebook offers different types of profiles and pages to meet everyone’s needs, allowing businesses to drive traffic, increase click rates, promote engagement, set a trustworthy foundation with clients or customers, and even increase sales.
Facebook is a great marketing tool for businesses and organizations, and there are many reasons why. However, Facebook is not for everyone, and we understand! There are different things to take into consideration, as well as pros and cons.
Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.
Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.
If you want your organization’s Facebook page to look professional, a good looking cover photo is essential. While not everyone will judge you based on how professional your cover photo is, some will. And you want your cover photo—and profile image—to inspire feelings of trust. So how do you do that?
Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.