Archive for Facebook

Don’t you like Facebook? You do? We do too! But using it strategically for your organization (business or nonprofit) is different than using it for fun. Check out our free advice on the topic!

So you want to host a Facebook event?

Facebook is a great way to spread the word about an event for your organization. But as with anything else on social media, you want to make sure you include the right information to make your event a success. Here are some best practices that can help you maximize effectiveness for promoting your event on Facebook.

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Build your business with a Facebook group

Have you ever wondered how people can create a group on Facebook, get traction with it, and turn it into revenue for their business? Wonder no longer!

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Facebook Insights 101

Do you have a business Facebook account that you use to promote your brand? If so, have you ever poked around the free Facebook Insights?

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Which type of Facebook Page should I create?

I love Facebook. And plenty of our clients have a Facebook Page for their business or nonprofit. But if you’re creating a Facebook Page yourself, you may get stuck on the very first step of the process when it asks you to choose your page type. So how do you know which type of Facebook Page you should create? Let’s find out!

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How much does Facebook management cost?

If you’re looking at the possibility of outsourcing some of your social media, you’re probably wondering how much Facebook (or other social media) management costs.

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How to generate (qualified) leads with online video

Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!

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Share your WordPress blogs with Hootsuite

WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.

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Should your video be on Facebook or YouTube?

Facebook and YouTube are two of biggest platforms you can use to share your organization’s videos online. (Read about some of the others here.)

But you’ll have different results with your videos depending on whether you upload them to Facebook or YouTube.

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Facebook’s call-to-action button, optimized for mobile

Facebook has been rolling out some updates to Pages to make them more mobile-friendly. Their recent update to the call-to-action button means you have more options of where that button sends your prospects. It’s now possible for them to book appointments, buy tickets, start an order, or get a quote.

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Facebook’s new Pages layout

It isn’t out for everyone yet (somewhat ironically, it hasn’t rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let’s take a look at the differences, then see what the T&S staff thinks.

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