WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.
Among other things, Hootsuite lets you pre-schedule social media posts. That way you can post consistently without actually having to be on social media all the time!
If you schedule things across more than one platform, it’s important to make sure that your time zones are accurate.
They need to all be the same across the board, and you need to make sure the time zone reflects where you are.
It sounds elementary, but it’s important to check! If you have a blog post scheduled to publish at 10 AM, and a social media update linking to that blog goes out at 8 AM that day, that link won’t work for two hours. Which could be pretty awkward.
It’s no secret: here at T&S, we think Hootsuite is an awesome tool for scheduling social media ahead of time. But there’s a lot more you can do with it than that! You can check past social media updates, use Streams to compare several social media feeds at once, and even find new followers in the Contacts page.
We love using Hootsuite to schedule social media posts ahead of time (it’s such a time-saver!) but there’s a lot more to it than that. Here are four less well-known uses for Hootsuite that you may want to add to your social media management plan.
Sharing great visual content on your social networks is a fantastic way to increase engagement. Using Hootsuite, you can pre-schedule your social media graphics to go out to multiple social media websites at once. That way, you save yourself the work of posting the graphics manually. Let’s find out how!
We’re a big believer in consistency in your social media presence. And creating your social media content in monthly batches is a great way to ensure that happens.
From time to time, someone will ask me about linking social media websites together to make it less work when they update them. For example, if they update Facebook, they might want to automatically update Twitter with the same information.
I’ve found it quickly gets confusing when someone has LinkedIn connected to Twitter connected to Facebook, or some variation of that idea. To make matters worse, that kind of setup tends to break a lot and causes quite a bit of frustration.
Did you know that a Google Plus Page for your company is great for helping your search engine rankings? And Google Plus is a great fit if any of your target market includes tech-savvy consumers or companies in the tech industry. If you’ve been waiting to set up a Google Plus Page, here are four tips to get you started.