Want to be Instagram famous? Well, we’re not going to cover that in this article, but you can use this information to effectively promote your organization!
Instagram combines the power of photos, graphics, social media, and love. Well, hearts at least. But can you use it for your organization? Read on to find out!
Are you a hard-core Oklahoma City lover? Also, do you love Instagram? At T&S, we love our community and exploring all the great sites and sounds the metro has to offer. Plus, we’re kinda obsessed with social media.
Businesses everywhere, both small and large, are joining the Insta-craze—and for good reason. Human beings are visual by nature. In fact, we can process images 60,000 times fast than text! Instagram’s focus on image first and text second has driven its success as a social platform, as evident by its 500 million daily active users.
To quote one of my favorite television shows, Futurama, “Good news, everyone!” You can now schedule Instagram posts using Hootsuite, and other social media tools are working on rolling it out as well. “Wait, couldn’t you already do that?” you may be asking.
According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.
Recently, I attended a webinar that covered some of the best practices in Instagram based on popular posts. The examples were from a bunch of different kinds of users and in all kinds of industries—although food was a pretty common theme, of course.
We often tell people that they probably don’t need to be on every social media platform possible, and we do practice what we preach! Up until recently, we hadn’t been using Instagram as an organization. It just didn’t seem to be one of the platforms where we’d get the most bang for our buck.
For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.