Are you an executive director of a nonprofit organization? If so, LinkedIn is a powerful tool you should use to market your organization. Let’s look at how you can start doing that, including creating a strong profile, building relationships with other professionals, and using LinkedIn for fundraising.
Archive for LinkedIn
LinkedIn can be a powerful tool, especially if your target market is professionals, or other businesses. Here are some tips, tricks, and overall strategy about LinkedIn.
Listen, LinkedIn is far from my favorite social media platform, but I know it can be a powerful tool for business professionals. Unless, of course, you completely screw up your LinkedIn profile! Let’s look at some of the common mistakes people make on their LinkedIn profiles, so you’ll know what to avoid.
Not every social media platform is a good fit for every organization. But don’t jump to conclusions! While LinkedIn is perhaps most utilized in the B2B world, it can be beneficial for nonprofits as well, depending on how you use it.
I’ve seen it many times over the years. You lost access to your LinkedIn account. Maybe you forgot your password, you lost access to your previous email address that’s connected to the account, or maybe you deleted your account and want it back. Don’t panic! There are ways to recover access to your LinkedIn account.
It’s that time again: more LinkedIn background images! Whether you have a company, business-professional, or creative LinkedIn page, one of these may be the perfect one for you. Background images are usually what catches a visitor’s attention from the moment your page loads.
Marketing your company on social media can sometimes feel overwhelming. There are so many options out there. How can you tell where you should be investing your time? If you haven’t considered utilizing LinkedIn to promote your organization, you should. Whether your company is B2B—business-to-business—or part of your target market just includes white-collar high-income earners, it may be worth investing time and resources into the more professional community website.
If LinkedIn is a good fit for your organization’s goals, it can be a great marketing tool. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don’t know that to do. Here are 40 things you can do to use LinkedIn for marketing.
If you’ve used LinkedIn for any time, chances are pretty good that you’re familiar with your LinkedIn profile. People who sign up for a LinkedIn account get a profile that shows their profile photo, background photo, summary, work history, and more. But that’s really set up for individuals, not businesses. Can a company or nonprofit join LinkedIn?
Maybe you have thought to yourself, “Self, I should really be doing more on LinkedIn, but I have no clue how I can get more business using it.” If so, you’re not alone! I frequently talk to business owners and salespeople who have heard about other people having success on LinkedIn, but don’t know how to get started themselves. We’ll dive into a system to use LinkedIn for business development here in a moment, but first let’s answer this question: Should you even be using LinkedIn?
LinkedIn is great for people wanting to create and grow their professional network. It’s important to put some time into your LinkedIn profile—and Company Page—if you really want to make utilize it. And a huge part of that is your LinkedIn cover photo—also known as your background image.