If your target market or ideal client includes white collar workers, CEOs, business owners, or those in HR, then you should probably be utilizing LinkedIn. There are a million resources out there for individuals to utilize LinkedIn, but it’s different when it comes to your LinkedIn Company Page.
Archive for LinkedIn
LinkedIn can be a powerful tool, especially if your target market is professionals, or other businesses. Here are some tips, tricks, and overall strategy about LinkedIn.
If your organization provides professional services, it can benefit you to look good on LinkedIn. The platform definitely skews toward the professional services industry, but even if you’re in another industry, it can still be a great tool.
WordPress, Hootsuite, and I have a love-hate relationship. But recently, when our solution for automatically sharing new WordPress blog articles on social media failed, I turned to Hootsuite to help me out.
Recently, LinkedIn made some pretty major changes to how messages can work on their platform. Among other things, they added some features that let messages function more like instant messaging, similar to Facebook.
LinkedIn is a platform where a lot of people feel like they “should” have a presence, but don’t really know what it should look like or what the actual purpose is.
Sound familiar? That’s okay.
LinkedIn is useful if you’re building a professional network, maintaining connections, looking for a job, or want to be seen as an industry expert.
Let’s be real. You may or may not have already read my ebook, Take charge of your LinkedIn profile in 25 steps. But that’s a lot of steps! To quote a fellow Oklahoman that turned into a nation-wide meme, ain’t nobody got time for that!
LinkedIn is important for many businesses and nonprofits, so when I found out that LinkedIn was overhauling their Company Pages yet again, I was cautiously optimistic. There’s always room for improvement, but…
Do you manage a Company Page on LinkedIn? If so, you may have recently seen a pop-up when visiting your Page. It said, “We’ve listened to your feedback and redesigned your Company Page. Access the new admin experience.” What this means…
A lot of the things you do online can be automated, and it can save you a lot of time. It can even save you some embarrassment—did you know you can tweak your Gmail settings so you can have time to undo a sent message if you realize you’ve sent it to the wrong person?
I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We’d been discussing his website, but when the topic of social media came up, he suddenly lost interest.