How you think about marketing can make a difference. If you need to shift your digital marketing mindset, these are the articles for you!
Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.
It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.
Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!
What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.
So your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?
You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common. The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.
When it comes to digital marketing, it can sometimes be tempting to take the shotgun approach of trying a lot of things just to see what works. I don’t know about you, but I am easily distracted, so trying a lot of things just wastes a lot of time, energy, and even money!
At T&S, we have worked with a lot of nonprofits. Probably because I’m known as a bleeding heart who really loves helping nonprofits, especially those who fall into the social services category.
Want fast SEO results? It’s easy to wish we could simply make an upfront investment and quickly shoot up to number one in the Google results! Unfortunately, that isn’t really the way SEO works
Just kidding, you’re not an idiot. But this is a very simple guide to planning your online marketing.
Planning doesn’t come easy to everyone. Left to my own devices, I tend to take a ready, fire, aim approach. I have to work hard to actually plan!
Last week, we released an infographic sharing what we learned in our 2016 Email Newsletter Subscriber Survey. Now, of course Holly did a great job with the infographic. But if you…