Archive for marketing mindset

How you think about marketing can make a difference. If you need to shift your digital marketing mindset, these are the articles for you!

Don’t put all your digital marketing eggs in one basket

Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!

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The rise of the mushy-gushy marketing empire

What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.

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How long does SEO take to start working?

So your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?

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Don’t put all your digital eggs in one basket

You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common. The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.

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Target audience matters

When it comes to digital marketing, it can sometimes be tempting to take the shotgun approach of trying a lot of things just to see what works. I don’t know about you, but I am easily distracted, so trying a lot of things just wastes a lot of time, energy, and even money!

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How to vet nonprofit marketing consultants

At T&S, we have worked with a lot of nonprofits. Probably because I’m known as a bleeding heart who really loves helping nonprofits, especially those who fall into the social services category.

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The tortoise and the hare: SEO edition

Want fast SEO results? It’s easy to wish we could simply make an upfront investment and quickly shoot up to number one in the Google results! Unfortunately, that isn’t really the way SEO works

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The idiot’s guide to planning your online marketing

Just kidding, you’re not an idiot. But this is a very simple guide to planning your online marketing.
Planning doesn’t come easy to everyone. Left to my own devices, I tend to take a ready, fire, aim approach. I have to work hard to actually plan!

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Staff reactions to our 2016 survey

Last week, we released an infographic sharing what we learned in our 2016 Email Newsletter Subscriber Survey. Now, of course Holly did a great job with the infographic. But if you…

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The 2016 T&S survey results

We recently sent out a survey to our newsletter subscribers—in fact, you might call it our 2016 Email Newsletter Subscriber Survey. (We do.) Our goal was to learn what our audience (that’s you!) wants more of from us in the future. But instead of…

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