Archive for marketing mindset

How you think about marketing can make a difference. If you need to shift your digital marketing mindset, these are the articles for you!

Do nonprofits need social media?

Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?

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Determining your online marketing budget

There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?

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50 nonprofit digital marketing ideas

We’ve mentioned it before, but we love nonprofits here at T&S! We’ve been working with them ever since it was just Tim and I running things. We like volunteering at nonprofits, we like donating auction items to nonprofits, and some of our team has even served on multiple nonprofit boards. Of course, the way we’ve helped nonprofits the longest is by working with them on their digital marketing. So without further ado, here are 50 ideas for nonprofit digital marketing that work!

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How to promote your webinar

If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?

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Effective digital marketing during a crisis

As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!

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Picking a nonprofit marketing consultant

Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.

It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.

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Don’t put all your digital marketing eggs in one basket

Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!

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The rise of the mushy-gushy marketing empire

What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.

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How long does SEO take to start working?

So your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?

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Don’t put all your digital eggs in one basket

You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common. The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.

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