I love good marketing. That’s why I went to college and got a degree in Strategic Communication, and that’s why I’m on the board of our local chapter of the International Association of Business Communicators. And it’s the reason I work in marketing now. With all that passion for great marketing, nothing makes my jaw drop in shock like really horrible marketing mistakes. The good news? It’s never too late to fix your mistakes! Without any further ado, here are eight marketing mistakes that make my blood boil.
Archive for marketing mindset
How you think about marketing can make a difference. If you need to shift your digital marketing mindset, these are the articles for you!
Marketing without a plan is a huge mistake! A marketing plan is essential to help your business or nonprofit stay focused and achieve your goals. Without a set plan, it can be a huge challenge to track your progress. Need a template? You just need to fill in each of these sections…
Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?
There’s an old saying in business that says “What gets measured gets managed.” Are you running your organization’s marketing that way?
We’ve mentioned it before, but we love nonprofits here at T&S! We’ve been working with them ever since it was just Tim and I running things. We like volunteering at nonprofits, we like donating auction items to nonprofits, and some of our team has even served on multiple nonprofit boards. Of course, the way we’ve helped nonprofits the longest is by working with them on their digital marketing. So without further ado, here are 50 ideas for nonprofit digital marketing that work!
If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?
As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.
It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.
Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!
What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.