Archive for marketing mindset – Page 2

How you think about marketing can make a difference. If you need to shift your digital marketing mindset, these are the articles for you!

Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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Online Marketing Mindshift sample

If you’ve ever been frustrated by our online marketing efforts, you may enjoy my fifth book we’ve just released, Online Marketing Mindshift. It is designed to help people—especially people at non-profits or small businesses who are wearing several hats—make the best use of their time and energy when they do online marketing for their organization. While you can find an excerpt…

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Hide-and-seek email marketing

In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.

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Long content vs. short content

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

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Sales vs. marketing

While I’m a little biased, I think online marketing is great. But too often, people get confused on the difference between sales and marketing. And you can lose sales if you don’t understand the difference. Over the last few years…

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Quit clowning around on social media

Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.

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What skydiving can teach us about online marketing

When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?

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10 online marketing strategies

With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent! Here are ten strategies you can use to make the most of your online marketing.

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5 big website mistakes

It’s fairly common knowledge that a website is necessary for just about every organization. But if you do have a website, it needs to be more than just an attractive online brochure. Are you making any of the following five mistakes with your website?

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Make website action easy

Do you know what the primary goal for your website is? What action do you want visitors to do? Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?

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