Smartphone applications can be powerful tools for engaging customers and building loyalty. But, if executed poorly, they can also do a lot of damage to your brand and turn previously passionate fans away from your business. Will you be throwing your money away?
I get a lot of questions from small business owners as to whether or not they should be working on a mobile app to market their business instead of investing in traditional or online marketing. Ninety-nine percent of the time, the answer is “no.”