Archive for online video

Online video is huge! If an image is worth a thousand words, how much more is a video worth? Check out these strategies and tips for online video.

How to improve your YouTube channel in 30 minutes

Getting ready to be more active on YouTube? Recently started publishing videos on a regular basis? If you’re like many others, your YouTube channel may look a little threadbare. Have no fear! In just 30 minutes or so, you can turn it all around. Here are some tips you can implement quickly.

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Five tips for creating awesome cell phone videos

Welcome to the year 2018, where 95 percent of Americans own a cell phone of some kind! The large majority of those devices are indeed smartphones, which utilize an operating system to function like a mini computer. Gone are the days of having to purchase expensive equipment to create video. Today’s smartphones provide impressive camera technology and an expansive array of supporting applications at your fingertips. That means anyone can create high-quality video whenever they want!

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What type of online video matches your goals?

Want to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.

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How social platforms display video in 2017

If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.

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Why online video is the future of content marketing

The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.

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What exactly is social video marketing?

You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.

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Best practices for your homepage video

One type of video we do fairly often here at T&S is a 60-second commercial of sorts for the main page on our clients’ websites. Of course, it doesn’t have to be exactly 60 seconds—ours isn’t—but it does need to be fairly short.

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How to generate (qualified) leads with online video

Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!

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Create a video strategy to further your business goals

You can waste a lot of time and energy with online marketing if you’re just doing something because you’re “supposed to.”

Online video is no different! And because it’s a pretty trendy type of content right now, it can be easy to get swept up in thinking that because “everyone else” is doing it, that you should too.

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Should your video be on Facebook or YouTube?

Facebook and YouTube are two of biggest platforms you can use to share your organization’s videos online. (Read about some of the others here.)

But you’ll have different results with your videos depending on whether you upload them to Facebook or YouTube.

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