Having a strategy for video marketing isn’t a new concept. However, the importance of video has definitely changed. Just look at most social media platforms! They are creating different tools and programs for organizations to implement videos into their marketing.
Archive for online video
Online video is huge! If an image is worth a thousand words, how much more is a video worth? Check out these strategies and tips for online video.
A good, professional video takes a good professional to make. Seems obvious, right? I know, I know, but there’s a time and place for videos you’ve shot on your smartphone. One of the side effects of coronavirus is that we all became much more accepting of amateur videos. But, there’s a difference between amateur videos and unprofessional videos—videos that make you look dumb.
Some people want to avoid being caught on film at all costs. I get it! Being a video star isn’t for everyone. It can definitely be stressful and intimidating, especially if it’s way outside your comfort zone. Thankfully, there are options for utilizing video in your organization without actually being the star of those videos.
If just thinking about being in a video for your organization stresses you out, you’re not alone. I’ve felt that way too! But you shouldn’t let that stop you from diving into videos as part of your digital marketing strategy! Here are four best practices I’ve used to not be awkward in online videos.
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
Getting ready to be more active on YouTube? Recently started publishing videos on a regular basis? If you’re like many others, your YouTube channel may look a little threadbare. Have no fear! In just 30 minutes or so, you can turn it all around. Here are some tips you can implement quickly.
Welcome to the year 2018, where 95 percent of Americans own a cell phone of some kind! The large majority of those devices are indeed smartphones, which utilize an operating system to function like a mini computer. Gone are the days of having to purchase expensive equipment to create video. Today’s smartphones provide impressive camera technology and an expansive array of supporting applications at your fingertips. That means anyone can create high-quality video whenever they want!
Want to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.
If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.
The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.