One of the things that makes a huge difference in how good your website looks is how good your photography looks. And that carries over to social media and even email newsletters.
The best graphic in your marketing is usually a photo. Not always, but usually. Here are some tips, tricks, and strategies for using photos in your digital marketing.
For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.
There’s definitely something to be said for clean, simple website design. However, you should consider making sure each page (and blog post) of your website has a hero image. So what is a hero image, and why might each page of your website need one?
It can be difficult to determine where you should display your photos online. A good first step is to review the different options that are out there. While this is certainly not a complete list, here are some of the more popular places to display and share your photos online.
Many organizations have a need to display photos online. It may be for products, services, events, staff, their location, or something else entirely. In years past, it was fairly obvious where those photos went: On their website. But now that social media is an option, including some websites that revolve around photo sharing, the water seems a bit muddied. So how do you determine where your photos should go online?
Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.
One problem that I see clients often have is the inability to easily edit their photos to put on the web. Although I’ve given some suggestions in the past on how to simply resize your photos for the web, sometimes your photos may need a little more tweaking than just a quick resize. Not everyone can afford expensive software to edit photos, so that’s why I’d like to share a few powerful, affordable options that you can try out.
You’ve probably come across a website where all the pictures seemed just a bit off. They were either too big, too small, or cut up in a way that made the picture look bad. Fortunately, resizing pictures is fairly easy. The resizing process is different on Mac and PC, so I’ve broken the instructions out for each below.
My five-year-old son recently suggested an update to my Facebook that produced more engagement than an average small business sees on their page. Let’s take a look at the components of that update and see how it can apply to you.