Several years ago, I was talking with a potential client when he asked me a question I’d never given much thought to before. He asked, “If I don’t end up going with you, who else would you recommend I talk to?”
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If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?
As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
One of my main duties here at T&S is scheduling blogs and social media. I’ve said it before and I’ll say it again: WordPress, Hootsuite, and I have a love-hate relationship.
Don’t get me wrong! Those tools make what we do possible by allowing us to pre-schedule social media and blogs. But getting WordPress and Hootsuite to play nice together can sometimes feel like I’m parenting my three boys!
Looking for a foundation to start designing your website strategically? Whether you’re working with a web design agency, freelancer, or going the DIY route, two of the early design elements to start with are your fonts and colors. Let’s look at what you need to know…
Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.
So you’ve been using an awesome font you love in all your print material. It looks great on your business cards, your brochures, and your fliers. Then you tell your web gal—or guy—that you want to use it on your website as well.
Last week, I talked about six WordPress plugins we install on nearly every WordPress website we launch for our clients. Of course, we actually install twelve. I assume you’ve been chomping at the bit to know the other six, so let’s get to it!
WordPress is fantastic! Except when it’s missing some functionality you wish it had. Over the past few years, we’ve developed a list of plugins we install on almost every single website we launch. They do an awesome job of filling in those gaps in functionality. There are actually twelve plugins we install, so we’ll take a look at six of them now and six of them next week.
Pinterest is a great social media platform for a lot of businesses. If what you sell is very visually-oriented, it’s at least worth considering the audience on Pinterest, the level of effort the platform would require from you, and seeing if you should be on it.